Surfside
Retail media and programmatic adtech with closed-loop attribution.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- 64 Wooster St Fl 2, New York, NY 10012, US
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- surfside.io
What Surfside does
Surfside operates a B2B adtech platform model. It provides retailers, brands, and agencies with software to build audiences, buy media programmatically, run on-site commerce ads, and measure performance against online and offline sales outcomes. Value is created by integrating media activation with attribution and commerce data, allowing customers to use one stack for targeting, campaign execution, and revenue measurement rather than stitching together multiple vendors.
Category differentiation
This is a B2B advertising technology company, not a consumer surfing app or a beach lifestyle brand. It is distinct from generic DSPs because its positioning centres on retail media and closed-loop commerce attribution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Surfside is a private US advertising technology company that sells software and media infrastructure for programmatic advertising, retail media, audience activation, and attribution. Its platform combines an in-house DSP, retail media tooling, audience data capabilities, and measurement so that advertisers, brands, retailers, and agencies can plan, buy, measure, and optimise campaigns using online, in-store, and point-of-sale signals. The company makes money by charging for software access and by participating in media and commerce advertising flows, likely through platform fees, usage-based charges, and media-spend or retailer monetisation take rates. Based on the supplied product evidence, Surfside is aimed at business buyers rather than consumers, with particular relevance for retailers and commerce-focused brands that want closed-loop measurement tied to sales outcomes.
Business model & monetisation
Surfside primarily monetises through a blend of SaaS and transaction-linked advertising revenue. Its DSP and attribution tools likely generate subscription or platform fees, while commerce media and programmatic buying likely generate percentage-based fees on media spend, retailer monetisation, or campaign usage. Additional monetisation may come from integration, data activation, and volume-based usage tied to audience processing, attribution, or campaign throughput.
- DSP media activation
- Platform fee and percentage of media spend
- Retail media platform tooling
- SaaS subscription and retailer monetisation take-rate
- Audience data and activation
- Software access and usage-based data processing
- Attribution and analytics
- Bundled software fee or premium measurement module
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ShowHeroes SRL
IAB vendor record: 276
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 9, 10
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Surfside
What is Surfside?
Surfside is a private US adtech company that provides a DSP, retail media technology, audience tools, and attribution software for commerce-driven advertising.
Who uses Surfside?
Its users are retailers, marketplaces, brands, agencies, and marketing or analytics teams that want to run and measure commerce-focused media campaigns.
How does Surfside make money?
It makes money through software fees and transaction-linked advertising revenue, including platform charges and likely percentage-based fees tied to media spend or retailer monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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