Surfside

The company operates an advertising technology and commerce media platform that connects brands and advertisers with retailer and publisher inventory, particularly in cannabis and speciality retail. It creates value by enabling retailers to monetise digital shelf space and e-commerce menus via sponsored listings and native ads, while giving brands tools to target in-market shoppers and measure store visitation and purchase outcomes. The platform includes a data and measurement layer, developer SDKs and APIs, and integrations with POS and e-commerce systems to ensure stock-aware ad delivery and closed-loop reporting.

Revenue is generated through media transactions running across the platform: advertisers pay for campaigns, and the company retains a portion of net advertising revenue as platform and technology fees while passing a share to publisher partners. Additional value is created through SaaS-like access to its platform, including trials, implementation and integration support for retailers and product teams that embed its APIs and SDKs into their own digital properties.

Surfside Solutions Inc is a US-based advertising technology company focused on privacy-first commerce and retail media. It provides an adtech platform, including a commerce media product, a measurement and insights layer, and developer tooling, to enable retailers and brands to run sponsored listings, native commerce ads and measure outcomes such as store visits and purchases, with a particular focus on cannabis and other regulated retail categories.

The company generates revenue by facilitating media buying and selling across its platform and sharing net advertising revenue with publisher partners, while retaining platform and service fees. Its customers are primarily retailers, marketplaces and publishers integrating retail media offerings, as well as brands and advertisers (notably cannabis brands and CPG) that buy targeted media and measurement services across these retail environments.