Surfside
Surfside is a retail media and programmatic adtech with closed-loop attribution.
Analyst Perspective
Surfside is a private US advertising technology company that sells software and media infrastructure for programmatic advertising, retail media, audience activation, and attribution. Its platform combines an in-house DSP, retail media tooling, audience data capabilities, and measurement so that advertisers, brands, retailers, and agencies can plan, buy, measure, and optimise campaigns using online, in-store, and point-of-sale signals. The company makes money by charging for software access and by participating in media and commerce advertising flows, likely through platform fees, usage-based charges, and media-spend or retailer monetisation take rates. Based on the supplied product evidence, Surfside is aimed at business buyers rather than consumers, with particular relevance for retailers and commerce-focused brands that want closed-loop measurement tied to sales outcomes.
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Key insights about Surfside
Category Differentiation
This is a B2B advertising technology company, not a consumer surfing app or a beach lifestyle brand. It is distinct from generic DSPs because its positioning centres on retail media and closed-loop commerce attribution.
Surfside: About
Surfside operates a B2B adtech platform model. It provides retailers, brands, and agencies with software to build audiences, buy media programmatically, run on-site commerce ads, and measure performance against online and offline sales outcomes. Value is created by integrating media activation with attribution and commerce data, allowing customers to use one stack for targeting, campaign execution, and revenue measurement rather than stitching together multiple vendors.
How Surfside Works & Monetises
Business model analysis and core revenue streams
Surfside primarily monetises through a blend of SaaS and transaction-linked advertising revenue. Its DSP and attribution tools likely generate subscription or platform fees, while commerce media and programmatic buying likely generate percentage-based fees on media spend, retailer monetisation, or campaign usage. Additional monetisation may come from integration, data activation, and volume-based usage tied to audience processing, attribution, or campaign throughput.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Surfside)
Adweek Commerce All-Stars 2026 Celebrates Retail Leaders
Adweek published its inaugural Commerce All-Stars list (June 9, 2026), spotlighting executives and leaders shaping commerce, retail media and commerce technology. The feature profiles leaders from retailers, platforms, agencies and MarTech vendors — highlighting business milestones (e.g., Uber Advertising surpassing $2 billion annualized revenue in 2025; Walmart Connect reaching $6.4 billion in 2025), product and capability launches (Uber Creative Studio, Microsoft’s Copilot Checkout), and trends such as AI-driven and “agentic” commerce, retail media expansion beyond major retailers, and efforts to open retail media to smaller players. The roundup combines measurable outcomes, scaling metrics and case examples across in-store, on-site and offsite retail media, underlining how measurement, first-party data and AI personalization are redefining the shopper journey.
Read original sourceNew ✨ Introducing Surfside Commerce Media.
Surfside has introduced a new service called Surfside Commerce Media, expanding its offerings.
Read original sourceSurfside Launches Game-Changing Cannabis Commerce Media Platform
Surfside, a cannabis-focused data and marketing platform with its own CDP and DSP, rolled out its commerce media platform nationwide after going live with initial clients in April. The network now serves over 500 dispensary partners, enabling brands like Glorious Cannabis Company to run ads on cannabis retailer websites. The platform monetizes publisher inventory and connects to retailers' point-of-sale systems, ensuring ads are shown only for brands in stock at the dispensary. Surfside co-founder and co-CEO Michael Blanche notes the market is fragmented but holds substantial opportunity as cannabis sales rise. Industry projections estimate US cannabis spending above $33.5 billion this year. Glorious reports strong performance with 143% growth in order volume, 115% online sales growth, and a 119% gain in market share across active retailers. Ads can also appear on mainstream publications, though cannabis advertising remains heavily regulated.
Read original sourceSurfside: Frequently Asked Questions
What is Surfside?
Surfside is a private US adtech company that provides a DSP, retail media technology, audience tools, and attribution software for commerce-driven advertising.
Who uses Surfside?
Its users are retailers, marketplaces, brands, agencies, and marketing or analytics teams that want to run and measure commerce-focused media campaigns.
How does Surfside make money?
It makes money through software fees and transaction-linked advertising revenue, including platform charges and likely percentage-based fees tied to media spend or retailer monetisation.
Company Facts
- Founded
- 2018
- Headquarters
- 64 Wooster St Fl 2, New York, NY 10012, US
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- surfside.io