Surfside

Surfside operates a B2B adtech platform model. It provides retailers, brands, and agencies with software to build audiences, buy media programmatically, run on-site commerce ads, and measure performance against online and offline sales outcomes. Value is created by integrating media activation with attribution and commerce data, allowing customers to use one stack for targeting, campaign execution, and revenue measurement rather than stitching together multiple vendors.

Surfside is a private US advertising technology company that sells software and media infrastructure for programmatic advertising, retail media, audience activation, and attribution. Its platform combines an in-house DSP, retail media tooling, audience data capabilities, and measurement so that advertisers, brands, retailers, and agencies can plan, buy, measure, and optimise campaigns using online, in-store, and point-of-sale signals.

The company makes money by charging for software access and by participating in media and commerce advertising flows, likely through platform fees, usage-based charges, and media-spend or retailer monetisation take rates. Based on the supplied product evidence, Surfside is aimed at business buyers rather than consumers, with particular relevance for retailers and commerce-focused brands that want closed-loop measurement tied to sales outcomes.