Intentwise
Retail media software for commerce analytics, AMC insights and ad execution.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Intentwise, Inc.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 11440 W Bernardo Ct Suite 300 San Diego, California 92127, US
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- intentwise.com
What Intentwise does
Intentwise operates a B2B software model built around a modular commerce media stack. It creates value by unifying retail, advertising and shopper data; converting that data into analytics and predictive insights; and linking those insights to campaign execution tools for search, display and video. The business model blends recurring software revenue from platform access with higher-touch service revenue from analytics support, custom queries and dashboard development.
Category differentiation
Intentwise is not a consumer shopping app or a retail marketplace. It is a B2B commerce media software provider focused on analytics, AMC workflows and campaign execution for brands and agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Intentwise is a US-based private software company founded in 2016 that provides retail media and commerce analytics software for brands, e-commerce teams and agencies. Its platform combines campaign execution, performance analytics, data infrastructure and Amazon Marketing Cloud workflows, with products covering optimisation, measurement, audience analysis and retail media data management. The company appears focused on helping advertisers connect fragmented marketplace and advertising data, especially across Amazon, Walmart and related e-commerce environments, to improve media and merchandising decisions. Intentwise makes money primarily through SaaS subscriptions for its platform modules, with additional revenue from managed analytics services such as custom AMC queries, dashboards and expert support. Its direct customers are business users rather than consumers, especially enterprise brands, marketplace advertisers, retail media teams and agencies managing commerce media budgets.
Company news briefing
Briefing updated:
Intentwise has launched its AI Gateway (MCP), a tool designed to integrate Amazon analytics data directly with AI assistants. This development expands the technical capabilities of the ecommerce SaaS provider, which manages hundreds of millions of dollars in advertising spend for global brands across marketplaces including Amazon, Walmart, and Target. The firm, comprising an international team of 50, continues to focus on accelerating growth by helping brands realise improved data accessibility and retail media insights.
Business model & monetisation
The company primarily uses subscription-based SaaS pricing for access to its optimisation, analytics, data infrastructure and AMC workflow products. Revenue is likely tiered by module, data scale, account complexity, feature access and enterprise needs. It also generates services revenue through managed analytics work, including custom AMC queries, dashboards, audience development and expert support. There is no clear evidence of a pure media-arbitrage model; the commercial structure is better described as software subscription plus professional services.
- Platform subscriptions for optimisation, analytics and data infrastructure
- Software Subscription
- Managed analytics services and custom dashboard work
- Service Fee
- AMC query development and audience support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Intentwise
What is Intentwise?
Intentwise is a B2B retail media software company that provides commerce analytics, campaign optimisation, AMC workflows and data infrastructure for brands and agencies.
Who uses Intentwise?
Its users are brands, e-commerce teams, programmatic buyers, data teams and agencies managing retail media and marketplace advertising.
How does Intentwise make money?
It primarily earns recurring SaaS subscription revenue from its platform modules and additional fees from managed analytics and custom reporting services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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