Intentwise

Intentwise operates a B2B software model built around a modular commerce media stack. It creates value by unifying retail, advertising and shopper data; converting that data into analytics and predictive insights; and linking those insights to campaign execution tools for search, display and video. The business model blends recurring software revenue from platform access with higher-touch service revenue from analytics support, custom queries and dashboard development.

Intentwise is a US-based private software company founded in 2016 that provides retail media and commerce analytics software for brands, e-commerce teams and agencies. Its platform combines campaign execution, performance analytics, data infrastructure and Amazon Marketing Cloud workflows, with products covering optimisation, measurement, audience analysis and retail media data management. The company appears focused on helping advertisers connect fragmented marketplace and advertising data, especially across Amazon, Walmart and related e-commerce environments, to improve media and merchandising decisions.

Intentwise makes money primarily through SaaS subscriptions for its platform modules, with additional revenue from managed analytics services such as custom AMC queries, dashboards and expert support. Its direct customers are business users rather than consumers, especially enterprise brands, marketplace advertisers, retail media teams and agencies managing commerce media budgets.