Pentaleap

Pentaleap Unveils Enhanced DSP Features for Retail Media

Pentaleap Inc., a retail media technology provider, announced major updates to Campaign Manager, its demand-side platform, expanding from an optimization layer to a full retail media solution that covers display, video, sponsored products, RTB demand connectors, and campaign management. The release introduces automated product-level bidding, real-time contextual targeting, and an intuitive UI designed to launch campaigns in minutes and scale to hundreds of SKUs. New formats include HTML5, video, sponsored brand carousel, and display, unlocking premium budgets. Campaign Manager now supports cross-format campaigns with unified performance, budgets, and creatives timed to retail moments, plus bid modifiers and bulk edits for precision. The platform remains open, transparent, and flexible, supporting direct selling and integrations with demand connectors like Skai and Teads, with self-serve and managed options. A leading US online retailer reportedly achieved a 5% CTR from relevancy-driven sponsored brand carousels in mid-2025. Teads’ Craig Hughes commented on delivering full-funnel activation.

Pentaleap Unleashes Enhanced DSP Features for Retail Media

Pentaleap erweitert seinen Campaign Manager (DSP) um zentrale Funktionen für Retail Media: automatisiertes Product-Level-Bidding, kontextuelles Targeting in Echtzeit (bis zu 5× Leistungszuwachs laut Anbieter), Ad Groups & Flights, Bid‑Modifier sowie einen „Expert Mode“ für präzise Steuerung. Neu sind zudem Formate wie HTML5, Video, Sponsored‑Brand‑Carousel und Display. Die Plattform bleibt „offen“ (Direktverkauf plus Demand‑Connectoren u. a. Skai, Teads) und kann self‑serve oder managed genutzt werden. Ein großer US‑Onlinehändler erreichte im Q2–Q3/2025 5% CTR mit relevanzgetriebenen Sponsored‑Brand‑Carousels. Pentaleap plant weitere Optimierungsziele, Format‑Erweiterungen und tiefere Partner‑Integrationen. Das Update unterstreicht den Trend zu modularem, transparentem Retail‑Media jenseits geschlossener Ökosysteme und adressiert zugleich Druck auf Händler, Erlöse zu skalieren und Werbekunden Effizienz zu bieten. citeturn1

Unlocking Retail Media: Strategies for Maximum Impact

The article presents a Q&A with Sarah Mackinnon, Director of Product Marketing at Pentaleap, and Andrew Lipsman, Founding Advisor & Strategist at Colosseum Strategy, discussing Pentaleap's new retail media report. They explore how retail media networks (RMNs) can unlock value, the dynamics of on-site advertising, and opportunities to monetize through different formats and placement strategies. Key insights include the rising importance of fluid ad placements, which can significantly boost click-through rates, and how brand investments are distributed among sponsored products and sponsored brands. The discussion covers how product category and third-party marketplace dynamics affect RMN monetization, examples of retailers adopting fluid strategies, and the impact of search complexity on revenue. Looking ahead, the researchers foresee continued growth in on-site ads, along with performance TV and in-store advertising powered by retail media data over the next year.