GoWit

The business model centres on providing retail media infrastructure and tools as B2B software and services. On the supply side, retailers, marketplaces and delivery apps integrate the white‑label ad‑serving and measurement stack (RMA) via API/SDK, turning their digital and in‑store real estate plus first‑party data into sellable ad inventory. On the demand side, brands and agencies use an AI planning and optimisation environment (One) to set up, manage and optimise campaigns across these retail media venues.

Value is created by enabling retailers to open a new, high‑margin advertising revenue stream and by giving advertisers more automated, data‑driven tools for campaign delivery and measurement. Because the platform is white‑label and omnichannel, it allows partners to stand up their own branded retail media networks while relying on GoWit for underlying technology, analytics and operations automation.

GoWit is an adtech company providing a white‑label retail media technology platform for retailers, marketplaces and delivery apps. Its software stack powers onsite, offsite and in‑store advertising, enabling these partners to monetise first‑party shopper data and inventory as a retail media network.

The company also offers an AI‑driven campaign planning and optimisation layer used by brands and agencies to run and manage retail media campaigns across multiple retailers. Revenue is generated from platform fees, integration and managed‑service work, and a share or take‑rate on ad spend transacted through its retail media infrastructure. Direct customers are retailers/marketplaces (as media “venues”) and advertising brands and agencies (as media buyers).