GoWit

GoWit operates a B2B software model centred on retail media infrastructure. On the supply side, it sells white-label platform software to retailers, marketplaces and delivery apps so they can launch and operate their own retail media networks across digital and in-store inventory. On the demand side, it provides self-service campaign tools and optimisation software for brands and agencies buying commerce media. Value creation comes from helping retailers monetise first-party shopper data and owned media surfaces, while helping advertisers execute and measure campaigns across fragmented retail environments.

GoWit is a B2B retail media technology vendor that provides white-label infrastructure for retailers, marketplaces and delivery platforms to build and monetise their own retail media networks. Its software supports on-site, off-site and in-store advertising, first-party data targeting, campaign management, advertiser self-service and performance reporting. It also offers a separate self-service interface for brands and agencies to run campaigns across multiple retail environments, plus an optimisation layer focused on automation, measurement and revenue attribution.

The company makes money primarily by licensing its software and related platform capabilities rather than by owning media inventory. Its customers appear to include retailers and marketplaces seeking retail media infrastructure, as well as brands, advertisers and agencies seeking campaign execution and optimisation tools. The business is positioned around enabling retailers to convert shopper data and owned surfaces into advertising revenue while giving demand-side users a unified way to buy and measure commerce media.