Observed Signal · Nov 9, 2026 · Partnership · Source: GoWit · Impact: 3/5
Partnering with ABG to Bring Industry Leaders Together
GoWit announced its partnership with the Advertising Business Group (ABG) as a Gold Partner of Marketer of the Future 2026, an event held in Dubai on 29 October 2026 under the theme 'The Human Edge'. The event brought together over 250 senior marketing leaders from advertisers, agencies, media, technology, research, and government, including representatives from P&G, L'Oréal, Unilever, Publicis, WPP, Omnicom, Havas Media, Google, TikTok, and The Trade Desk. GoWit's participation aimed to strengthen connections between the Commerce & Retail Media ecosystem and the wider marketing industry across MENA, with a focus on AI, first-party data, and human judgment. The company was represented by Emrah Adsan, Cemil Toksöz, and Ahmad Esat, who exchanged perspectives on the future of Commerce Media.
This partnership strengthens GoWit's positioning within the MENA marketing ecosystem, aligning its Commerce & Retail Media platform with major industry players and trends, which could enhance its market influence and lead to new business opportunities.
Track GoWit Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your Polaris7 workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- GoWit partnered with Advertising Business Group (ABG) as a Gold Partner of Marketer of the Future 2026.
- The event took place in Dubai on 29 October 2026 under the theme 'The Human Edge'.
- Over 250 senior marketing leaders attended, including representatives from P&G, L'Oréal, Unilever, Publicis, WPP, Omnicom, Havas Media, Google, TikTok, and The Trade Desk.
- GoWit was represented by Emrah Adsan, Cemil Toksöz, and Ahmad Esat.
Connected Companies & Entities
“GoWit participated as a Gold Partner at Marketer of the Future 2026.”
“P&G was among the major global advertisers represented at the event.”
“L'Oréal participated as one of the leading senior marketing organizations.”
“Unilever representatives attended the senior marketing leadership gathering.”
“Publicis was represented among the major agency groups at the conference.”
“WPP executives engaged in discussions on the future of Commerce Media.”
“Omnicom participated in the regional marketing ecosystem networking.”
“Havas Media attended the leadership summit in Dubai.”
“TikTok engaged with the broader marketing industry and commerce ecosystem.”
“The Trade Desk participated in discussions involving the digital advertising landscape.”
“Google was present as a key technology partner at the event.”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
GoWit and Publicis Unite to Transform MENA Retail Media
GoWit and Publicis Media Middle East have announced a strategic partnership to scale commerce and retail media across MENA and Türkiye. The deal pairs GoWit’s AI-first retail media platform, GoWit One, with Publicis Media’s regional advertiser demand, operating expertise and Core ID identity solution to enable omnichannel campaigns (on-site, off-site and in‑store) across markets including Saudi Arabia, UAE, Egypt, Lebanon, Iraq and Türkiye. Publicis Media will serve as the exclusive pilot agency partner for GoWit One in MENA, using the platform to manage multi-market campaigns end-to-end and reduce manual AdOps workload. The collaboration intends to connect brands with high-intent shoppers in categories such as FMCG, electronics and home improvement while supporting privacy-safe, identity-led activation and closed-loop measurement.
GoWit One: AI Revolutionizes Retail Media Management
GoWit announced GoWit One, a unified AI operating system for omnichannel commerce and retail media. The platform combines automation, unification, and real-time intelligence into a single dashboard for agencies managing campaigns across multiple retailers, channels, and markets. GoWit One aims to reduce operational bottlenecks by automating workflows and eliminating fragmented processes; the company claims manual AdOps work can drop by 98%, shrinking tasks that once took hours to as little as 10 minutes. The system acts as a command center, connecting GoWit’s infrastructure with 7,000+ brands and top retailers across 20+ EMEA markets, and delivering rapid execution, a unified view of performance across on-site, off-site, and in-store formats, plus AI-guided compliance to prevent launch delays. CEO Emrah Adsan emphasizes time savings and smarter scaling, while Evren Gülyaşar of WPP Media Turkey notes the solution enables end-to-end, AI-driven execution in a single ecosystem, with WPP as exclusive pilot partner.
GoWit & Futura DDB Exclusive Adriatic Retail Media Partnership
GoWit and Futura DDB have formed an exclusive retail media partnership to deploy omnichannel retail media capabilities across the Adriatic region (Slovenia, Croatia, Serbia, Bosnia, and Macedonia). The collaboration pairs GoWit’s AI-first operating system and retail media advertising platform — including an AI-powered operating system called GoWit One — with Futura DDB’s regional market and creative expertise (Futura DDB is part of the Omnicom network). The joint offering targets retailers, brands and agencies with unified ad ops, multi-network/multi-market campaign management from a single dashboard, API-first modular integrations, and support for on-site, off-site and in-store digital touchpoints. The partners emphasize monetising first-party retail data and scaling retail media adoption across online and offline channels.
Receive all future signals for GoWit & competitors in your briefing
Never miss material M&A deals, leadership changes, account wins, or product rollouts. Polaris7 monitors 20,000+ primary sources 24/7, delivering verified telemetry directly into your executive briefing.