Observed Signal · Mar 23, 2026 · Partnership · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
GoWit & Futura DDB Exclusive Adriatic Retail Media Partnership
GoWit and Futura DDB have formed an exclusive retail media partnership to deploy omnichannel retail media capabilities across the Adriatic region (Slovenia, Croatia, Serbia, Bosnia, and Macedonia). The collaboration pairs GoWit’s AI-first operating system and retail media advertising platform — including an AI-powered operating system called GoWit One — with Futura DDB’s regional market and creative expertise (Futura DDB is part of the Omnicom network). The joint offering targets retailers, brands and agencies with unified ad ops, multi-network/multi-market campaign management from a single dashboard, API-first modular integrations, and support for on-site, off-site and in-store digital touchpoints. The partners emphasize monetising first-party retail data and scaling retail media adoption across online and offline channels.
Regional commercial partnership expands retail media technology and AI-driven ad ops into the Adriatic market, enabling multi-network campaign management and first‑party data monetisation but is not a major platform or industry‑shifting announcement.
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Key Takeaways & Evidence Grounding
- GoWit and Futura DDB announced an exclusive retail media partnership for the Adriatic region covering Slovenia, Croatia, Serbia, Bosnia, and Macedonia.
- GoWit will provide its AI-first operating system and retail media advertising platform, including 'GoWit One', to agencies and retailers in the region.
- Futura DDB is described as part of the global Omnicom network and will contribute local market expertise, creative and media solutions.
- The platform supports multi-network and multi-market campaigns from a single unified dashboard and uses an API-first, modular architecture for integrations.
- The partnership offers end-to-end ad ops support and omnichannel activation (on-site, off-site, and in-store digital displays) to help retailers monetise first-party data.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
GoWit and Numatec Partner on Retail Media in Spain, Italy
On 14 April 2026 GoWit, an omnichannel commerce and retail media provider, announced a strategic partnership with Numatec, a global reseller of martech and ad tech solutions, to accelerate retail media adoption in Spain and Italy. The collaboration will use GoWit’s AI-powered omnichannel ad platform and Numatec’s local market networks to help retailers and marketplaces monetise first-party data, provide managed adops support, and give brands and agencies access to regional retail inventory. The announcement cites IAB Europe projections that retail media in Europe will reach €31bn by 2028 and highlights Spain and Italy as high-growth digital ad markets.
GoWit One: AI Revolutionizes Retail Media Management
GoWit announced GoWit One, a unified AI operating system for omnichannel commerce and retail media. The platform combines automation, unification, and real-time intelligence into a single dashboard for agencies managing campaigns across multiple retailers, channels, and markets. GoWit One aims to reduce operational bottlenecks by automating workflows and eliminating fragmented processes; the company claims manual AdOps work can drop by 98%, shrinking tasks that once took hours to as little as 10 minutes. The system acts as a command center, connecting GoWit’s infrastructure with 7,000+ brands and top retailers across 20+ EMEA markets, and delivering rapid execution, a unified view of performance across on-site, off-site, and in-store formats, plus AI-guided compliance to prevent launch delays. CEO Emrah Adsan emphasizes time savings and smarter scaling, while Evren Gülyaşar of WPP Media Turkey notes the solution enables end-to-end, AI-driven execution in a single ecosystem, with WPP as exclusive pilot partner.
GoWit and Publicis Unite to Transform MENA Retail Media
GoWit and Publicis Media Middle East have announced a strategic partnership to scale commerce and retail media across MENA and Türkiye. The deal pairs GoWit’s AI-first retail media platform, GoWit One, with Publicis Media’s regional advertiser demand, operating expertise and Core ID identity solution to enable omnichannel campaigns (on-site, off-site and in‑store) across markets including Saudi Arabia, UAE, Egypt, Lebanon, Iraq and Türkiye. Publicis Media will serve as the exclusive pilot agency partner for GoWit One in MENA, using the platform to manage multi-market campaigns end-to-end and reduce manual AdOps workload. The collaboration intends to connect brands with high-intent shoppers in categories such as FMCG, electronics and home improvement while supporting privacy-safe, identity-led activation and closed-loop measurement.
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