Observed Signal · Apr 14, 2026 · Partnership · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
GoWit and Numatec Partner on Retail Media in Spain, Italy
On 14 April 2026 GoWit, an omnichannel commerce and retail media provider, announced a strategic partnership with Numatec, a global reseller of martech and ad tech solutions, to accelerate retail media adoption in Spain and Italy. The collaboration will use GoWit’s AI-powered omnichannel ad platform and Numatec’s local market networks to help retailers and marketplaces monetise first-party data, provide managed adops support, and give brands and agencies access to regional retail inventory. The announcement cites IAB Europe projections that retail media in Europe will reach €31bn by 2028 and highlights Spain and Italy as high-growth digital ad markets.
Partnership expands retail media technology and distribution in two high-growth European markets and helps retailers monetise first-party data, but it is a regional commercial deal rather than a major platform policy or technical platform release.
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Key Takeaways & Evidence Grounding
- GoWit announced a strategic partnership with Numatec on 14 April 2026.
- The partnership targets accelerating retail media adoption among retailers and marketplaces in Spain and Italy.
- GoWit offers an AI-powered omnichannel retail media ad platform; Numatec is a global reseller of martech and ad tech solutions.
- IAB Europe projects European retail media will reach €31bn by 2028; Spain and Italy digital ad markets are cited at €5.9bn and €5.5bn respectively.
- The collaboration includes managed service adops support, seamless integration, omnichannel activation, and access to local retail inventory and demand from agencies and brands.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
GoWit Secures Investment to Revolutionize AI Retail Media
GoWit, a leading ad tech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from Formus Capital, APY Ventures, and DCP. The funds will accelerate GoWit's expansion across Europe, the Middle East, and Africa (EMEA) and enable development of next-generation AI tools to improve ad performance, data intelligence, and monetisation for retailers, brands, and agencies. GoWit’s technology is already used by retailers and marketplaces such as Carrefour (Turkey), Union Coop (UAE), Raneen (Egypt), Toters Delivery (Lebanon), Mumsworld (UAE), and Heureka Group (Czech Republic), and ecosystem partners include Goldbach (Switzerland), Spike Media (MENA), and Akinon (EMEA). Nuwa Capital characterized the round as its first strategic move beyond MENA, underscoring GoWit’s global growth potential, with executives from both GoWit and Nuwa emphasizing accelerated AI-driven retail media across the region.
GoWit & Futura DDB Exclusive Adriatic Retail Media Partnership
GoWit and Futura DDB have formed an exclusive retail media partnership to deploy omnichannel retail media capabilities across the Adriatic region (Slovenia, Croatia, Serbia, Bosnia, and Macedonia). The collaboration pairs GoWit’s AI-first operating system and retail media advertising platform — including an AI-powered operating system called GoWit One — with Futura DDB’s regional market and creative expertise (Futura DDB is part of the Omnicom network). The joint offering targets retailers, brands and agencies with unified ad ops, multi-network/multi-market campaign management from a single dashboard, API-first modular integrations, and support for on-site, off-site and in-store digital touchpoints. The partners emphasize monetising first-party retail data and scaling retail media adoption across online and offline channels.
GoWit and Publicis Unite to Transform MENA Retail Media
GoWit and Publicis Media Middle East have announced a strategic partnership to scale commerce and retail media across MENA and Türkiye. The deal pairs GoWit’s AI-first retail media platform, GoWit One, with Publicis Media’s regional advertiser demand, operating expertise and Core ID identity solution to enable omnichannel campaigns (on-site, off-site and in‑store) across markets including Saudi Arabia, UAE, Egypt, Lebanon, Iraq and Türkiye. Publicis Media will serve as the exclusive pilot agency partner for GoWit One in MENA, using the platform to manage multi-market campaigns end-to-end and reduce manual AdOps workload. The collaboration intends to connect brands with high-intent shoppers in categories such as FMCG, electronics and home improvement while supporting privacy-safe, identity-led activation and closed-loop measurement.
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