Observed Signal · Dec 4, 2025 · Product Launch · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
GoWit One: AI Revolutionizes Retail Media Management
GoWit announced GoWit One, a unified AI operating system for omnichannel commerce and retail media. The platform combines automation, unification, and real-time intelligence into a single dashboard for agencies managing campaigns across multiple retailers, channels, and markets. GoWit One aims to reduce operational bottlenecks by automating workflows and eliminating fragmented processes; the company claims manual AdOps work can drop by 98%, shrinking tasks that once took hours to as little as 10 minutes. The system acts as a command center, connecting GoWit’s infrastructure with 7,000+ brands and top retailers across 20+ EMEA markets, and delivering rapid execution, a unified view of performance across on-site, off-site, and in-store formats, plus AI-guided compliance to prevent launch delays. CEO Emrah Adsan emphasizes time savings and smarter scaling, while Evren Gülyaşar of WPP Media Turkey notes the solution enables end-to-end, AI-driven execution in a single ecosystem, with WPP as exclusive pilot partner.
Launch of a unified AI operating system for ad operations across retailers and markets, with a strategic WPP partnership; potential industry impact.
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Key Takeaways & Evidence Grounding
- GoWit launched GoWit One, a unified AI operating system for automation, unification, and real-time intelligence in ad ops.
- GoWit One reduces manual AdOps workflows by 98%, from hours to as little as 10 minutes.
- GoWit connects 7,000+ brands with top retailers across 20+ markets in the EMEA region.
- WPP Media Turkey is named exclusive pilot agency partner for GoWit One.
- IAB reports 70% of the market lacks end-to-end AI adoption.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
GoWit Secures Investment to Revolutionize AI Retail Media
GoWit, a leading ad tech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from Formus Capital, APY Ventures, and DCP. The funds will accelerate GoWit's expansion across Europe, the Middle East, and Africa (EMEA) and enable development of next-generation AI tools to improve ad performance, data intelligence, and monetisation for retailers, brands, and agencies. GoWit’s technology is already used by retailers and marketplaces such as Carrefour (Turkey), Union Coop (UAE), Raneen (Egypt), Toters Delivery (Lebanon), Mumsworld (UAE), and Heureka Group (Czech Republic), and ecosystem partners include Goldbach (Switzerland), Spike Media (MENA), and Akinon (EMEA). Nuwa Capital characterized the round as its first strategic move beyond MENA, underscoring GoWit’s global growth potential, with executives from both GoWit and Nuwa emphasizing accelerated AI-driven retail media across the region.
GoWit and Publicis Unite to Transform MENA Retail Media
GoWit and Publicis Media Middle East have announced a strategic partnership to scale commerce and retail media across MENA and Türkiye. The deal pairs GoWit’s AI-first retail media platform, GoWit One, with Publicis Media’s regional advertiser demand, operating expertise and Core ID identity solution to enable omnichannel campaigns (on-site, off-site and in‑store) across markets including Saudi Arabia, UAE, Egypt, Lebanon, Iraq and Türkiye. Publicis Media will serve as the exclusive pilot agency partner for GoWit One in MENA, using the platform to manage multi-market campaigns end-to-end and reduce manual AdOps workload. The collaboration intends to connect brands with high-intent shoppers in categories such as FMCG, electronics and home improvement while supporting privacy-safe, identity-led activation and closed-loop measurement.
GoWit & Futura DDB Exclusive Adriatic Retail Media Partnership
GoWit and Futura DDB have formed an exclusive retail media partnership to deploy omnichannel retail media capabilities across the Adriatic region (Slovenia, Croatia, Serbia, Bosnia, and Macedonia). The collaboration pairs GoWit’s AI-first operating system and retail media advertising platform — including an AI-powered operating system called GoWit One — with Futura DDB’s regional market and creative expertise (Futura DDB is part of the Omnicom network). The joint offering targets retailers, brands and agencies with unified ad ops, multi-network/multi-market campaign management from a single dashboard, API-first modular integrations, and support for on-site, off-site and in-store digital touchpoints. The partners emphasize monetising first-party retail data and scaling retail media adoption across online and offline channels.
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