Havas Media Network
Global media agency network for planning, buying, commerce and analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Havas Media Network
- Entity type
- COMPANY
- Founded
- 1978
- Headquarters
- 2 bis rue Godefroy, 92800 Puteaux, France
- Company size
- >5,000
- Market role
- Agency & Consultancy
- Official website
- havasmedianetwork.com
What Havas Media Network does
Havas Media Network operates a managed-service agency model that sells strategic and executional marketing services to enterprise advertisers. It creates value by planning and buying media, managing campaigns across channels, advising on commerce and retail media, running experiential and influencer activations, and supplying measurement and analytics. The network monetises both ongoing agency relationships and scoped consulting or activation projects, often bundling multiple disciplines into integrated client contracts.
Category differentiation
This is a media agency network within Havas, not a standalone adtech software vendor or media owner. It should also be distinguished from individual sub-brands such as Havas Media, Arena Media and Havas Market.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Havas Media Network is a global media agency network headquartered in France and operating across more than 80 countries. It provides managed services spanning media strategy, planning, buying, analytics, commerce, retail media, experiential activation, influencer work and data consultancy. Its customers are primarily large brands, advertisers, retailers and enterprise marketing teams seeking outsourced media execution and advisory support across multiple channels. The company makes money through a service-led agency model. Revenue comes from retainers, project fees, consulting fees and media-spend-linked compensation for campaign execution and investment management. Its value proposition is breadth: combining cross-channel media services with commerce, data and activation capabilities under one network, allowing clients to consolidate agency relationships and coordinate performance, brand and retail outcomes.
Company news briefing
Briefing updated:
Building on its "midsize" challenger positioning, Havas Media Network confirmed solid H1 2026 results with +2.5% organic net revenue growth to €1,362 million and an adjusted EBIT of €150 million, maintaining its full-year guidance. CEO Yannick Bolloré highlighted its 6.4% North American Q2 growth as a key differentiator. Alongside its pioneering agentic CTV campaigns and the SportVibes acquisition, Havas expanded its Dr. Martens partnership and integrated Teads’ Audience Planning API across European and US workflows to streamline cookieless campaign planning.
Business model & monetisation
The company primarily monetises via service fees and retainers for ongoing agency relationships, project-based fees for scoped campaign and activation work, and percentage-of-media-spend or commission-style compensation linked to media buying and investment management. It also earns consulting fees for analytics, data strategy, commerce and retail media services, and can bundle these into broader integrated agreements.
- Media planning and buying services
- Service fees and media-spend-linked compensation
- Commerce and retail media services
- Managed service and consulting fees
- Data, measurement and analytics consultancy
- Consulting fees and project work
- Experiential, sponsorship and influencer activation
- Project-based service fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Havas Media (Artemis Alliance S.L.U.)
IAB vendor record: 1031
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 3, 4, 7, 9
- Declared feature IDs
- 2
Products & market categories
Technology
Service
Subsidiaries & acquisitions
- Havas Market GmbH
Commerce and retail media agency with embedded adtech services.
- Havas Creative Network
Global agency network for integrated creative and brand communications.
Featured market maps
- Media Agencies Landscape (Germany)
A structural overview of Media Agencies operating in Germany, grouped by their global Holding Groups and independent status.
- Digital Out of Home Map Germany
This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Focus On Fundamentals Over Shiny Objects
Measurement · Recorded impact score: 2/5
This AdExchanger Talks podcast episode features Sharona Sankar-King, chief data and product officer at Havas Media Network, arguing that marketing success depends on fundamentals — customer understanding, aligned data strategy, and clear KPIs — rather than chasing every new AI feature or platform. Sankar-King recommends collecting only the data necessary to answer specific business questions, emphasizes the importance of analytical rigor (“garbage in, garbage out”), and stresses aligning leaders and workflows across intelligence, planning, activation, and measurement. The episode also covers transparency versus black-box platforms, Havas building its own AI operating system, and the role of causal AI in post-MMM measurement.
- Article published on 2026-07-21.
- Podcast episode features Sharona Sankar-King, chief data and product officer at Havas Media Network.
Desire as a Competitive Brand Advantage
Brand Strategy & Design · Recorded impact score: 2/5
An ADWEEK House Cannes Lions group chat (created in partnership with Havas) explored how brand desire — distinct from mere visibility — is becoming a key competitive advantage. Speakers from Havas Creative, Havas Media Network, Pantone, Mindscope, beehiiv, SAS, ViiV and TIM Brazil argued that bold brand choices, color psychology, habit formation and founder-led transparency build affinity and trust. Panelists noted technology (including LLM-driven discovery and 'agentic' marketing behaviors) is changing how audiences search for and validate information, increasing the importance of desirability. They also discussed evolving measurement approaches — for example reframing metrics to reach, relationship and revenue — and the need for new frameworks and metrics to better surface actionable insights about brand desirability.
- Article published by ADWEEK and created in partnership with Havas.
- The content summarizes an ADWEEK House Cannes Lions group chat co-hosted with Havas featuring leaders from Havas Creative, Havas Media Network, Pantone, Mindscope, beehiiv, SAS, ViiV and TIM Brazil.
Explore company relationships
Questions about Havas Media Network
What is Havas Media Network?
Havas Media Network is Havas's global media agency network providing media planning, buying, commerce, analytics and activation services.
Who uses Havas Media Network?
Its customers are mainly brands, advertisers, retailers and enterprise marketing teams seeking managed media and marketing services.
How does Havas Media Network make money?
It earns revenue from retainers, project fees, consulting fees and media-spend-linked compensation for campaign execution and investment management.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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