Performance Media & AdTech Consultancies · Agency & Consultancy
Havas Media Network
Global media agency network for planning, buying, commerce and analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Havas Media Network
- Entity type
- COMPANY
- Founded
- 1978
- Headquarters
- 2 bis rue Godefroy, 92800 Puteaux, France
- Company size
- >5,000
- Market cluster / sector
- Performance Media & AdTech Consultancies
- Market role
- Agency & Consultancy
- Official website
- havasmedianetwork.com
What Havas Media Network does
Havas Media Network operates a managed-service agency model that sells strategic and executional marketing services to enterprise advertisers. It creates value by planning and buying media, managing campaigns across channels, advising on commerce and retail media, running experiential and influencer activations, and supplying measurement and analytics. The network monetises both ongoing agency relationships and scoped consulting or activation projects, often bundling multiple disciplines into integrated client contracts.
Category differentiation
This is a media agency network within Havas, not a standalone adtech software vendor or media owner. It should also be distinguished from individual sub-brands such as Havas Media, Arena Media and Havas Market.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Havas Media Network is a global media agency network headquartered in France and operating across more than 80 countries. It provides managed services spanning media strategy, planning, buying, analytics, commerce, retail media, experiential activation, influencer work and data consultancy. Its customers are primarily large brands, advertisers, retailers and enterprise marketing teams seeking outsourced media execution and advisory support across multiple channels. The company makes money through a service-led agency model. Revenue comes from retainers, project fees, consulting fees and media-spend-linked compensation for campaign execution and investment management. Its value proposition is breadth: combining cross-channel media services with commerce, data and activation capabilities under one network, allowing clients to consolidate agency relationships and coordinate performance, brand and retail outcomes.
Company news briefing
Briefing updated:
Havas Media Network has expanded its programmatic capabilities through OpenAI's ChatGPT Ads rollout across European and Asian markets, implementing campaigns with partners like Equativ. The agency reinforced its client roster by retaining Hermes Arzneimittel's multi-million euro media account and securing the DACH regional mandate for Lidl following a wider pan-European media consolidation. Additionally, the network contributed to Swiss Federal Railways' B2B platform launch and celebrated multiple industry accolades, including five MMG Awards wins.
Business model & monetisation
The company primarily monetises via service fees and retainers for ongoing agency relationships, project-based fees for scoped campaign and activation work, and percentage-of-media-spend or commission-style compensation linked to media buying and investment management. It also earns consulting fees for analytics, data strategy, commerce and retail media services, and can bundle these into broader integrated agreements.
- Media planning and buying services
- Service fees and media-spend-linked compensation
- Commerce and retail media services
- Managed service and consulting fees
- Data, measurement and analytics consultancy
- Consulting fees and project work
- Experiential, sponsorship and influencer activation
- Project-based service fees
Products & capabilities
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Competitors & alternatives
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German media agency network for planning, buying and optimising advertising.
Global media agency for planning, buying, analytics and commerce.
German media agency for strategy, planning, buying and campaign execution.
German media agency for planning, programmatic and performance marketing.
German media agency providing planning, buying, commerce and ad operations.
Subsidiaries & acquisitions
Global agency network for integrated creative and brand communications.
Commerce and retail media agency with embedded adtech services.
Featured market maps
Comprehensive market landscape of media agencies in Germany (2026), mapping the global agency holding groups (WPP, Omnicom Media Group, Publicis Groupe, Dentsu, Havas) alongside leading owner-managed independent agencies (Serviceplan/Mediaplus, pilot, Crossmedia, PIA Media, JOM Group, TRG).
This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Havas Media Network Celebrates MMG Awards Success with Five Wins and Seven Highly Commended Honours
Recorded impact score: 3/5
Havas Media Network announced it won five awards and received seven highly commended honours at the MMG Awards 2026. Additionally, the company celebrated a landmark year with F.Y.Eye, delivering record-breaking impact for six New York City nonprofits.
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Questions about Havas Media Network
What is Havas Media Network?
Havas Media Network is Havas's global media agency network providing media planning, buying, commerce, analytics and activation services.
Who uses Havas Media Network?
Its customers are mainly brands, advertisers, retailers and enterprise marketing teams seeking managed media and marketing services.
How does Havas Media Network make money?
It earns revenue from retainers, project fees, consulting fees and media-spend-linked compensation for campaign execution and investment management.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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