Publicis Media

COMvergence: WPP Tops Publicis in 2025 Rankings

COMvergence's global report for 2025 shows the combined billings of the Big-6 holdings and major independent media agencies totalled $265 billion, up 1.7% year-over-year. WPP Media retained the top group position with $63.9 billion in billings (about 13% market share), narrowly ahead of Publicis Media, which grew to $62.4 billion (the strongest growth among the Big 6). Omnicom ranked third with $48.5 billion. COMvergence estimates global net media spend across 49 markets at $478 billion and reports digital media accounted for 57% of agency billings among the large groups and independents. The report also highlights consolidation: Omnicom’s acquisition of IPG at the end of 2025 would create a Big‑5 configuration with Omnicom in the lead under that scenario.

Cannes Initiative Unlocks $500K for Charities

At the 2026 Cannes Lions festival, Franchise Media Collective (FMC) and ADWEEK are partnering with philanthropic platform Inspired to run GET INSPIRED, an on-site charitable activation that lets named industry ambassadors direct donor-funded gifts to nonprofits. Inspired’s cofounder and CEO Stephen Ready committed $500,000 in donation gifts that ambassadors can unlock during Cannes. Ambassadors will display a QR code that lets attendees direct a $100 donor gift to featured charities across causes such as hunger, health, education, climate and disaster relief; donors can also opt to match gifts. The program was created by FMC founders Frank Jung and Will Lee (ADWEEK CEO) with support from Emily Slade, Inspired’s head of philanthropy, and includes a list of industry ambassadors from agencies, publishers, creator networks and brands.

TRKKN and adnomaly Partner to Automate Campaign QA

TRKKN, a global Google Marketing Platform and Google Cloud consultancy, has formed a strategic partnership with adnomaly to integrate adnomaly’s machine learning–driven validation layer into TRKKN’s GMP consulting. The collaboration aims to automate campaign quality assurance (QA) to detect setup errors (e.g., geo-targeting mistakes, budget misconfigurations, broken pixels) before campaigns go live. The joint solution targets programmatic and multi-market campaign architectures, offering instant anomaly detection, tracking/pixel integrity checks for CM360, DV360 and Floodlights, and global standardization of technical setups. TRKKN is part of Omnicom Media; adnomaly reports monitoring over 10,000 ad accounts across major agency networks including Omnicom, WPP Media, Publicis Media, Havas and Serviceplan. The partnership is presented as a way to shift ad ops from manual, reactive checks to proactive automated reliability, freeing teams from time-consuming manual QA processes.