Publicis Media

Cannes Initiative Unlocks $500K for Charities

At the 2026 Cannes Lions festival, Franchise Media Collective (FMC) and ADWEEK are partnering with philanthropic platform Inspired to run GET INSPIRED, an on-site charitable activation that lets named industry ambassadors direct donor-funded gifts to nonprofits. Inspired’s cofounder and CEO Stephen Ready committed $500,000 in donation gifts that ambassadors can unlock during Cannes. Ambassadors will display a QR code that lets attendees direct a $100 donor gift to featured charities across causes such as hunger, health, education, climate and disaster relief; donors can also opt to match gifts. The program was created by FMC founders Frank Jung and Will Lee (ADWEEK CEO) with support from Emily Slade, Inspired’s head of philanthropy, and includes a list of industry ambassadors from agencies, publishers, creator networks and brands.

TRKKN and adnomaly Partner to Automate Campaign QA

TRKKN, a global Google Marketing Platform and Google Cloud consultancy, has formed a strategic partnership with adnomaly to integrate adnomaly’s machine learning–driven validation layer into TRKKN’s GMP consulting. The collaboration aims to automate campaign quality assurance (QA) to detect setup errors (e.g., geo-targeting mistakes, budget misconfigurations, broken pixels) before campaigns go live. The joint solution targets programmatic and multi-market campaign architectures, offering instant anomaly detection, tracking/pixel integrity checks for CM360, DV360 and Floodlights, and global standardization of technical setups. TRKKN is part of Omnicom Media; adnomaly reports monitoring over 10,000 ad accounts across major agency networks including Omnicom, WPP Media, Publicis Media, Havas and Serviceplan. The partnership is presented as a way to shift ad ops from manual, reactive checks to proactive automated reliability, freeing teams from time-consuming manual QA processes.

HP Awards Global Media Account to Publicis

Hewlett-Packard (HP) has appointed Publicis Media to manage its global media account, ending a 17‑year relationship with Omnicom Media Group (PHD). The shift followed a closed pitch between the two holding‑company networks concluded in spring 2026. Omnicom’s PHD had handled HP’s traditional media since 2009, added global digital duties in 2017 and retained the business in 2024 while HP managed much of its digital media in‑house. The account is estimated to be worth about $250 million. COMvergence reports HP’s global media spend was $194 million in 2023, with 69% allocated to digital channels.