Local Planet

The business operates as a media agency network combining strategic advisory, campaign planning, digital execution, and media buying with internally developed data and optimisation tools. Value is created by giving multinational and regional advertisers access to local market execution, cross-market coordination, and shared technology capabilities. Revenue is generated primarily from managed services and media investment management, while proprietary platforms support better planning, activation, reporting, and privacy-first targeting across the network.

Local Planet is a privately owned international network of founder-led media agencies operating under the Local Planet brand. It provides media strategy, campaign planning, digital and programmatic media buying, data and analytics services, and technology implementation for advertisers and marketing teams. The group also develops and deploys proprietary tools for privacy-first data activation, contextual targeting, workflow management, and campaign optimisation.

Its customers are primarily brands, advertisers, enterprise marketing teams, and agency operators within or alongside its network. Local Planet makes money mainly through service fees, retainers, and media buying revenues tied to client spend under management, with proprietary technology used to improve service delivery and network efficiency rather than clearly positioned as a pure standalone software business.