Local Planet

Silverbullet Announcement of Intention to Float on AIM and Proposed Placing - ExchangeWire.com

Silverbullet, a provider of digital transformation services focused on first-party data and contextual intelligence, announced its intention to have its shares admitted to trading on AIM, with admission expected on 28 June 2021. The company plans a placing to raise gross proceeds of about £9.5 million, valuing the business at around £34.5 million at Admission. The funds are earmarked to accelerate growth via the rollout of its 4D contextual intelligence platform and to expand its client base. Silverbullet notes a diverse customer base of more than 100 brands, including Heineken, Dolce & Gabbana, Jaegermeister and Channel 4, and mentions a joint venture with Local Planet, a network of over 60 agencies transacting more than USD 16 billion in media buying. The group cites partnerships with Salesforce, Oracle and Adobe, with offices in the UK, Italy, Germany, Australia and the US. Strand Hanson is nominated adviser and Oberon Capital is broker.

Silverbullet Launches 4D Context Outcomes Engine into US, Appoints New Board, and Global Growth Expert - ExchangeWire.com

Silverbullet announced its first US office expansion and the launch of the 4D Context Outcomes Engine, a platform designed to reduce friction in programmatic digital marketing and improve performance as third-party cookies fade. The company appointed Mark Pearlstein, the former CRO of DoubleVerify, as Chief Revenue Officer of the 4D division to accelerate growth in the US and worldwide, building on success in EMEA and APAC. A new Silverbullet board was formed, including Nigel Sharrocks (founder of MediaCom), Alex Hooshmand (co-founder of BlueKai), Keith Saddler (corporate finance), and Martyn Rattle (CEO of Local Planet). The 4D engine emphasizes context and first-party data to drive marketing ROI, with Umberto Torrielli, co-founder and CSO of Silverbullet, highlighting Pearlstein’s track record and Sharrocks noting the industry shift toward context and sentiment. Silverbullet also previously opened its New York office in December 2020.

Inside The New Agency Holding Company Playbook

The piece argues that traditional holding company models are fading as clients demand faster, more integrated services. While the so‑called big six agencies still dominate, their financial and structural grip is weakening as market caps shrink and write‑downs occur. MDC Partners contemplates a sale after its CEO stepped down, and WPP faced a $2.6B market‑cap drop in March, with Publicis Groupe writing down Publicis.Sapient by $1.5B. In contrast, new, collaborative networks such as The&Partnership, Engine Group, Local Planet, and Stagwell are expanding through single P&Ls, cross‑discipline collaboration, and stronger tech deployments. These networks emphasize agility, shared platforms, and integrated client solutions over pure scale. Stagwell has raised $510M and counts AT&T and Mastercard as clients; Local Planet has 51 agencies with Horizon Media as a major shareholder, serving clients like Berkshire Hathaway and FC Barcelona, while The&Partnership counts Dow Jones and Toyota among its clients. The trend signals a shift from traditional hold‑cos to nimble, data‑driven networks.