Starcom Germany

John Frieda Launches Campaign with Rossmann Partnership

Kao's haircare brand John Frieda is launching a new campaign titled "Generations by John Frieda" at the end of July, featuring testimonials Veronica Ferres and Lilly Krug in three video episodes. The campaign again teams the brand with the drugstore chain Rossmann as exclusive retail partner and uses Rossmann's retail-media and in‑store channels alongside social placements (Facebook, Instagram, TikTok), print (Gala) and digital integrations (Brigitte newsletter, banners on Rossmann's John Frieda page). Media planning and buying are handled by the Publicis agency Starcom. Kao emphasizes a strategy combining social-first content, influencer/creator collaborations and integrated retail activations to reach consumers along the full customer journey.

Olivia Colman fronts Monzo 'Get Busy Living' campaign

Monzo has launched a multi-channel brand campaign called 'Get Busy Living', rolling out in the UK and across Europe. The films, directed by Daniel Wolfe and voiced by Olivia Colman, depict everyday joyful moments that tie back to Monzo features such as Salary Sorter, Joint Accounts and Monzo for Under 16s. Creative credits include BBH London and Monzo Creative Studio, with media planning by Starcom, social content from Nusa Studios, sonic branding by Sonicbrand and OOH photography by Elliot James Kennedy. The campaign will run in cinemas, on TV, SVOD/BVOD, radio, social and via a major out-of-home presence including Waterloo Motion and Piccadilly Lights.

True Effect hires Daniel Richau as Creative MD

True Effect, a media agency founded in early 2025, has appointed Daniel Richau as Managing Director for Creative Services and made him a shareholder. The hire, effective 2026-07-01, is part of True Effect’s strategy to better integrate creative work with media planning and to strengthen its service offering. Founder and CEO Axel Bellieno said on LinkedIn that the agency is moving beyond effect-focused media planning to make creativity central to campaign success. True Effect said Richau — who previously worked at La Red, Plan.Net and began his career at Elephant Seven (today Digitas) — joins existing managing directors Axel Bellieno and Daniel Kunkel; the agency also cooperates with Hamburg-based KDM and its CEO Daniel Weber.