Performance Media & AdTech Consultancies · Agency & Consultancy
ManyMinds Group
German full-funnel agency group for strategy, media and performance.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ManyMinds Group GmbH
- Entity type
- COMPANY
- Founded
- 2024
- Headquarters
- Völckersstr. 14–20, 22765 Hamburg, Germany
- Company size
- 50–200
- Market cluster / sector
- Performance Media & AdTech Consultancies
- Market role
- Agency & Consultancy
- Official website
- manyminds.com
What ManyMinds Group does
ManyMinds operates a multi-agency professional services model. It creates value by combining specialist capabilities across strategy, media, social, performance, analytics and data operations into integrated client engagements. Rather than monetising through standalone software licences, it uses managed services delivery, central coordination and specialist execution teams to plan campaigns, buy media, manage performance and provide reporting and optimisation.
Category differentiation
ManyMinds Group is a German marketing and media agency group, not a standalone adtech software vendor or consumer platform. It should be distinguished from individual member agencies and from independent DSP, SSP or analytics software providers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ManyMinds Group is a German agency group that combines strategy consulting, media planning and buying, social media management, performance marketing, and data-enabled media operations. It sells managed marketing services to brands and marketing teams, positioning itself as a full-funnel operating model that coordinates specialist agencies under one system. The group makes money primarily through service fees tied to planning, campaign execution, optimisation and broader integrated mandates. Its customer base is mid-market and enterprise advertisers seeking one partner for cross-channel media and performance work across channels such as TV, DOOH, CTV, display, search and social platforms.
Company news briefing
Briefing updated:
ManyMinds Group has expanded its service portfolio through the launch of BLD, a new dedicated media strategy agency. This development follows a formalisation of the group’s leadership structure under CEO Michael Schierhold, aimed at streamlining management and client engagement. Additionally, the group’s subsidiary, M2L Agency, has been recognised for performance excellence, receiving the Awin Agency Award 2026.
Business model & monetisation
Revenue is primarily generated through agency service fees for strategy, media planning, campaign management, social and influencer execution, performance marketing and analytics support. Commercial structures include monthly retainers, project fees, campaign management fees and media-related compensation linked to planning and buying activity; integrated full-funnel mandates likely bundle several services into a broader retainer or scoped engagement.
- Integrated agency retainers
- Service Fee
- Project-based strategy and consulting engagements
- Service Fee
- Media planning and buying compensation
- Service Fee
- Social, influencer and content execution fees
- Service Fee
- Analytics and data operations support
- Service Fee
Products & capabilities
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German media agency for planning, programmatic and performance marketing.
German agency for performance marketing, social and creative production.
German media agency providing planning, buying, commerce and ad operations.
Global media agency offering planning, buying, analytics and AI-enabled consulting.
German media agency for cross-channel planning, buying and creative services.
Side-by-side comparisons
Subsidiaries & acquisitions
Senior media consultancy for strategy, buying, data and execution.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
ManyMinds Acquires B-Media, Appoints New Leadership
M&A · Recorded impact score: 3/5
The ManyMinds Group, an agency group founded by investors in 2024, has acquired a majority stake in the owner-managed media agency B-Media, based in Grünwald near Munich. This expansion strengthens ManyMinds' portfolio in TV, CTV, and cross-platform video, as well as media planning and buying, bringing the total number of its agencies to eight. New dual leadership will be provided by Andreas Kösling and Matthias Hoyer, with Kösling focusing on growth and client relationships, and Hoyer overseeing operations and integration. Founder Michael Schierhold steps back from operational leadership, remaining as shareholder and strategic advisor. This acquisition is part of a broader consolidation trend in the agency industry.
- ManyMinds Group acquires a majority stake in media agency B-Media, expanding its portfolio in TV, CTV, and cross-platform video.
- Andreas Kösling and Matthias Hoyer are appointed as new co-leaders of ManyMinds, with Kösling as managing director of both B-Media and ManyMinds.
B-Media wird Teil der ManyMinds Group – mehr Kompetenz für TV und Bewegtbild
Recorded impact score: 2/5
ManyMinds Group has announced that owner-managed media agency B-Media is joining its agency network. Based in Grünwald near Munich, B-Media brings specialized expertise in TV, Connected TV (CTV), moving image campaigns, media planning, and media buying to expand ManyMinds Group's full-funnel media capabilities. Led by Andreas Kösling and Nicolaus Henrici, B-Media will maintain its independent brand identity, existing teams, and office locations within the group.
- ManyMinds Group added owner-managed media agency B-Media to its network on November 4, 2026.
- B-Media is headquartered in Grünwald near Munich and specializes in TV, CTV, and cross-platform moving image campaigns.
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Questions about ManyMinds Group
What is ManyMinds Group?
ManyMinds Group is a German agency group providing full-funnel marketing services across strategy, media planning and buying, social, performance, and data-enabled media operations.
Who uses ManyMinds Group?
Its customers are brands and business marketing teams, especially CMOs, media buyers, performance marketers and mid-market to enterprise advertisers seeking integrated agency support.
How does ManyMinds Group make money?
It makes money through managed service fees, including retainers and project fees for strategy, campaign planning, media buying, optimisation, social execution and analytics support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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