Observed Signal · Nov 4, 2026 · M&A - Announced · Source: Meedia · Impact: 3/5 · Sentiment: Positive
ManyMinds Acquires B-Media, Appoints New Leadership
The ManyMinds Group, an agency group founded by investors in 2024, has acquired a majority stake in the owner-managed media agency B-Media, based in Grünwald near Munich. This expansion strengthens ManyMinds' portfolio in TV, CTV, and cross-platform video, as well as media planning and buying, bringing the total number of its agencies to eight. New dual leadership will be provided by Andreas Kösling and Matthias Hoyer, with Kösling focusing on growth and client relationships, and Hoyer overseeing operations and integration. Founder Michael Schierhold steps back from operational leadership, remaining as shareholder and strategic advisor. This acquisition is part of a broader consolidation trend in the agency industry.
The acquisition strengthens ManyMinds' position in TV and video buying, creating a more comprehensive offering for clients, which is relevant for the German adtech and media agency landscape.
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Key Takeaways & Evidence Grounding
- ManyMinds Group acquires a majority stake in media agency B-Media, expanding its portfolio in TV, CTV, and cross-platform video.
- Andreas Kösling and Matthias Hoyer are appointed as new co-leaders of ManyMinds, with Kösling as managing director of both B-Media and ManyMinds.
- Founder Michael Schierhold steps back from operational leadership, remaining as shareholder and strategic advisor.
- B-Media continues as a specialized unit within ManyMinds, which now comprises eight agencies.
- This acquisition is part of a broader trend of consolidation in the agency industry.
Connected Companies & Entities
1 Entity mapped“ManyMinds Group, founded by investors in 2024, acquires majority stake in B-Media and appoints new leadership.”
Ontology Mapping & Concepts
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