trafficdesign

Erste Einblicke in Googles neues AdWords Interface

Google announced an upcoming redesign of the AdWords interface with a focus on cross-device functionality. An alpha version was reviewed by Christian Baldhoff of TrafficDesign, who described a cleaner, more organized design and a vertical navigation that preserves the old tab structure while delivering a faster, smoother workflow. Observers noted significantly shorter load times and the ability to switch between tabs without long waits, though performance on larger accounts remains to be seen. The new interface emphasizes cross-device conversions, adding a Devices overview box and enabling quicker reading of campaign-level performance. However, the management of existing ad extensions appears less straightforward in the alpha, since all extension types are shown at once and require manual filtering. Opportunities, including budgets and bidding strategies, are positioned more prominently, signaling Google’s intention to boost account growth through automated suggestions.