SmartSites

The company operates as a service‑based digital agency. It creates value by planning and executing clients’ online acquisition and retention activities across web design, search, social and email/SMS channels, using common CMS and marketing platforms. Projects are delivered by in‑house specialists who design and build websites, optimise for search engines, manage paid media campaigns, and run email, SMS and social programmes to drive traffic, leads and sales.

Revenue is generated mainly from one‑off project fees for website design and development, plus recurring monthly retainers for ongoing SEO, social media management, and email/SMS marketing. Paid media services are billed as separate campaign management fees while media spend is charged directly to the client by ad platforms. Additional value capture comes from optional hosting and maintenance, influencer campaign coordination, and ad hoc development or consulting work.

SmartSites is a United States–based digital marketing and web development agency founded in 2011 and operating as a division of Melen LLC. It provides services including website design and development, organic SEO, pay-per-click (PPC) advertising, email and SMS marketing, and social media and influencer marketing for business clients.

The company generates revenue through fixed‑fee web design projects, ongoing retainers for SEO, social and email/SMS programmes, and management fees for PPC campaigns, with advertising spend billed directly by ad platforms. Its customers are primarily small and mid‑sized businesses, ecommerce merchants, franchises and other organisations that outsource digital marketing and website development rather than using in‑house teams.