SmartSites

SmartSites operates a service-led agency model. It creates value by planning and executing digital acquisition, retention, and website projects for clients that lack internal specialist teams or prefer to consolidate vendors. Revenue is generated through managed marketing engagements, typically combining strategic planning, campaign management, creative and website work, reporting, and ongoing optimisation across multiple channels.

SmartSites is the trading brand of Melen LLC, a US digital marketing agency founded in 2011. It sells managed services rather than software, combining paid media, SEO, web design and development, email and SMS marketing, and social media management into bundled client engagements. Its customers are primarily businesses, especially small to mid-sized companies, ecommerce brands, and service providers looking to outsource digital growth execution to a single agency partner.

The company appears to generate revenue through recurring retainers and project-based service fees tied to strategy, execution, optimisation, reporting, and website delivery. Its commercial positioning is as a full-service agency across paid and organic channels, with a practical emphasis on lead generation, ecommerce growth, conversion improvement, and measurable campaign performance.