SmartSites
US digital agency for PPC, SEO, web, email and social.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Melen, LLC
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- 45 Eisenhower Drive, Suite 520, Paramus, NJ 07652, United States
- Company size
- 201–500
- Market role
- Agency & Consultancy
- Official website
- smartsites.com
What SmartSites does
SmartSites operates a service-led agency model. It creates value by planning and executing digital acquisition, retention, and website projects for clients that lack internal specialist teams or prefer to consolidate vendors. Revenue is generated through managed marketing engagements, typically combining strategic planning, campaign management, creative and website work, reporting, and ongoing optimisation across multiple channels.
Category differentiation
SmartSites is a digital marketing agency and service provider, not a standalone SaaS adtech platform or website builder. It should be distinguished from software vendors such as Adobe and from pure media buying platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SmartSites is the trading brand of Melen LLC, a US digital marketing agency founded in 2011. It sells managed services rather than software, combining paid media, SEO, web design and development, email and SMS marketing, and social media management into bundled client engagements. Its customers are primarily businesses, especially small to mid-sized companies, ecommerce brands, and service providers looking to outsource digital growth execution to a single agency partner. The company generates revenue through recurring retainers and project-based service fees tied to strategy, execution, optimisation, reporting, and website delivery. Its commercial positioning is as a full-service agency across paid and organic channels, with a practical emphasis on lead generation, ecommerce growth, conversion improvement, and measurable campaign performance.
Company news briefing
Briefing updated:
SmartSites recently celebrated its fifteenth anniversary, marking its established presence in the performance marketing sector. The agency is currently prioritising technical SEO optimisations, such as resolving keyword cannibalisation, and analysing the impact of AI-driven search on traffic quality and conversion rates. Furthermore, the firm is strengthening its e-commerce offering through specialised email marketing strategies for Shopify and Klaviyo to improve customer retention.
Business model & monetisation
The company monetises through bespoke managed-service pricing rather than product subscriptions. Commercial arrangements are likely a mix of monthly retainers for ongoing channel management, campaign strategy, SEO, email/SMS, and social execution, plus project fees for web design and development. PPC and paid media work likely carries management fees separate from client media spend, with upsell across adjacent services increasing account value over time.
- Ongoing digital marketing retainers
- Service fee / monthly retainer
- PPC and paid media management fees
- Service fee, typically excluding media spend
- Web design and development projects
- Project-based professional services
- SEO retainers
- Recurring service fee
- Email and SMS lifecycle programmes
- Managed service retainer
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Service
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
SmartSites Named One of NJBIZ’s 2026 Best Places to Work in New Jersey
Recorded impact score: 2/5
SmartSites ranks No. 27 among medium-sized employers on NJBIZ's 2026 Best Places to Work in New Jersey list, based on a confidential employee survey.
Island Roots Landscaping Launches New Landscaping Website Design with SmartSites
Recorded impact score: 3/5
SmartSites announces the launch of a new landscaping website design for Island Roots Landscaping, showcasing their digital marketing expertise.
Explore company relationships
Questions about SmartSites
What is SmartSites?
SmartSites is the public trading brand of Melen LLC, a US digital marketing agency offering PPC, SEO, web design, email/SMS marketing, and social media services.
Who uses SmartSites?
Its customers are mainly businesses, especially small to mid-sized companies, ecommerce brands, and service firms that want outsourced digital marketing and website support.
How does SmartSites make money?
It makes money through managed-service retainers and project fees for strategy, campaign execution, optimisation, reporting, and web development work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
Continue your research on SmartSites
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.