BUSINESS_UNIT

Eddi

Eddi is a colombian digital marketing agency for branding, SEO, web and paid media.

Analyst Perspective

Eddi is a Colombia-based digital marketing agency offering managed services across branding, SEO, web design, social media management, paid media, and broader 360 marketing strategy. Its customer base appears to consist primarily of businesses, including small to medium-sized companies and enterprises that need outsourced marketing execution and cross-channel growth support. The company generates revenue through agency services rather than software licensing. Based on the product mix provided, Eddi sells fixed-scope project work for areas such as branding and web design, alongside recurring retainers for SEO, social media management, and digital advertising. It creates value by combining strategy, creative execution, channel management, and performance optimisation into an integrated client service model.

Analyst Signal Briefing

No strategic news signals detected in the last 90 days.

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Category Differentiation

This company is a marketing agency, not a standalone marketing software vendor or adtech platform. It should be distinguished from consumer apps or commerce brands that may use similar names.

Eddi: About

Eddi operates as a service-based agency and consultancy. It delivers outsourced marketing strategy and execution for business clients, combining one-off project engagements with ongoing managed services. Its value proposition is an integrated offering that spans brand development, website creation, search visibility, social media management, and paid digital campaign optimisation.

How Eddi Works & Monetises

Business model analysis and core revenue streams

The company monetises through service fees. Branding and web design are likely sold as fixed-scope projects, while SEO, social media management, and digital advertising are likely sold on monthly retainers. Paid media work may additionally include management fees linked to campaign scope or media spend, creating a blended agency pricing model of project fees, retainers, and percentage-of-spend compensation.

Revenue Channels

SEO servicesService retainer
Social media managementService retainer
Digital advertising managementRetainer and/or percentage take-rate on media management
Web design and developmentProject fee
Branding and strategyProject fee

Recent Signals (Eddi)

AdzineJul 29, 2009

Affilinet gewinnt Eddi Bauer als Advertiser

Affilinet announced Eddie Bauer as an exclusive advertiser, offering its publisher network attractive commissions and a diverse product range. Eddie Bauer benefits from affilinet's fashion-market expertise and from established partner programs with brands such as C&A, Sportscheck, Conley’s, Mexx, and Tom Tailor. The Eddie Bauer program provides publishers with a variety of ad formats, text links, and a continuously updated product feed, supporting business models including SEM campaigns and coupon or cashback offers. Publishers on affilinet can earn up to 10% commission per sale, plus seasonal promotions. In Germany, Peakpoint manages Eddie Bauer's full affiliate marketing program, and the collaboration with affilinet helped secure the exclusive network arrangement. Eddie Bauer, a leading US outdoor apparel brand established in 1994 as a joint venture within the Otto Group, operates over 370 stores across the US, Canada, Japan and Germany, with catalog and online sales. The executives quoted emphasize security, quality controls, and growing reach to a buying audience.

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Eddi: Frequently Asked Questions

What is Eddi?

Eddi is a Colombia-based digital marketing agency providing branding, SEO, web design, social media management, paid media, and integrated marketing services.

Who uses Eddi?

Its customers are businesses, especially SMBs and enterprises seeking outsourced digital marketing strategy, execution, and growth support.

How does Eddi make money?

Eddi makes money through agency service fees, including project-based work for branding and web design and recurring retainers for SEO, social media, and digital advertising.

Company Facts

Founded
2015
Headquarters
Carrera. 42 #3 Sur 81 El Poblado, Medellín, Antioquia, 050022 CO
Core Segment
Agency & Consultancy
Company Size
10–49
Official Link
eddi.com.co