Straight North

The company operates as a full‑service digital marketing agency. It creates value by planning, executing and optimising SEO, PPC, display, email and web design projects that drive validated leads and online revenue for client businesses. Delivery is service‑based, using in‑house specialists across technical SEO, paid media, design, development and content.

Revenue is generated primarily through bespoke project engagements and monthly retainers for ongoing campaign management. Client ad budgets on platforms such as Google, Microsoft and Meta are billed separately by those platforms; the agency charges management and optimisation fees on top. Additional, likely smaller, revenue comes from operating an NHL equipment database site that earns affiliate commissions from referred product purchases.

Straight North, LLC is a privately held digital marketing agency based in the United States. It provides SEO, PPC management, web design, display advertising, email marketing and related services, with a focus on measurable lead generation and revenue outcomes for client campaigns. The firm has expanded capabilities over time through acquisitions of specialist design, SEO, technical marketing, social media and content businesses.

Revenue comes from project fees and ongoing retainers for managing clients’ digital marketing programmes, separate from clients’ own media spend. The company serves primarily business clients, ranging from small and mid‑sized organisations to larger advertisers seeking outsourced management of search, display, email and website projects. It also operates at least one consumer‑facing affiliate site, an NHL equipment database, which generates additional affiliate income.