Hirschen Group

Hirschen Group and Serviceplan Win Federal Account

A public procurement for the Kaufhaus des Bundes, the central e‑procurement platform of the German federal administration, has been decided. The framework-agreement for classical and digital communications (shared lot 1) was awarded to two agencies: Hirschen Group and Serviceplan; Serviceplan bid together with its social‑media subsidiary. The contract covers a four‑year term and carries a stated maximum value (exact amount not specified in the article). The Kaufhaus des Bundes is administratively located at the Federal Ministry of the Interior. The story was published by Mehrdad Amirkhizi on July 15, 2026.

Questions at the Front: What does a SEA Manager do?

An interview with Hannah Huestegge, SEA Manager at TraDeers (a brand of the Hirschen Group), explains what the paid-search role entails and what a typical workday looks like. The article describes SEA as paid search advertising, a sub-discipline of search marketing alongside SEO, and notes core duties: planning and budgeting campaigns, analyzing KPIs, implementing optimization actions, and writing ad copy as Google Ads continually evolves. Huestegge has five-and-a-half years in SEA and has been at TraDeers for three years, serving clients across countries and industries. A day usually starts with emails, then checking Merchant Center and AdWords for errors or new campaigns, a stand-up with the SEA team, and then client calls, meetings, and optimization tasks. She emphasizes the value of continuous learning, teamwork, and attending events such as SEA Camp in Jena for knowledge and networking.

Mehr Juhuu bei Media Markt

Media Markt launched its first brand campaign after a spring pitch won by the Hirschen Group, adopting the motto "Hauptsache Ihr habt Spaß" to shift the retailer’s communication toward the consumer’s enjoyment of the shopping experience. The multichannel rollout spans poster, print, TV, radio and online, reinforcing an Always-On approach that aims to connect all communications across channels. Alexander Ewig, the managing director of redblue Marketing—the in-house agency of the Media-Saturn Group—describes the strategy as delivering continuous, engaging content that invites consumer participation across touchpoints. The Hirschen Group executives emphasize a service mindset and passion for making customers happy throughout the journey from discovery to use, with TV spots featuring personalized offers. Media Markt also plans to launch its own content platform to operationalize the Always-On concept and centralize online as the hub for its communications.