Focus Media

Focus Media operates as a full-service agency and consultancy. It creates value by planning and executing communications programmes across earned, paid, owned and experiential channels, then charging clients for ongoing retainers, project work and campaign execution. Rather than selling software, it sells specialist labour, strategic advice, creative output and managed delivery across multiple marketing disciplines.

Focus Media is a privately held US marketing communications agency founded in 2002. It provides managed services across public relations, advertising, social media management, search engine marketing, market research, design, broadcast production, web development, event marketing, direct marketing and crisis communications. The business serves organisations rather than consumers directly, with stated customer groups including businesses, government agencies, school districts, educational institutions and nonprofits.

The company makes money primarily through service fees for strategy, campaign planning, creative production, media execution and ongoing communications support. Its value proposition is the bundling of multiple communications disciplines into a single agency relationship, allowing clients to combine PR, paid media, social, web and event activity under one provider.