Adlib Advertising

Company Leadership and Staff Changes

The current version of the webpage lists the leadership and staff members at Adlib Advertising, including Donna Smith as President/Owner, and several other key roles such as Art Director, Account Rep, and Media Buyer.

Niche Sports Sponsorships Thrive Amid AI Advertising Challenges

The AdExchanger daily roundup covers sponsorship strategies in niche sports, the rise and challenges of Perplexity’s AI ad business, and major agency industry moves. Tata Consultancy Services expands marathon sponsorships, with analytics showing 27% brand consideration among nonrunners and 67% of running B2B targets including Tata in consideration. Perplexity, six months into launching its AI ad business, has 22 million active users, while Google expands AI-search ads and advertisers weigh Perplexity’s reach. GroupM has rebranded to WPP Media, overseeing WPP’s $60 billion media-buying portfolio across 80 markets with Mindshare, Wavemaker, and EssenceMediacom under the new entity. The industry also contends with Omnicom-IPG merger implications for WPP’s leadership position and reports of Netflix co-founder Reed Hastings joining Anthropic’s board, among other AI and media developments.

Twitter Touts Brand Safety At NewFronts; Epic And Apple Battle In Court

AdExchanger’s roundup covers several big developments shaping the ad-tech ecosystem. Twitter used its NewFronts to stress brand safety and incremental reach, highlighting NBCU as a longtime partner and announcing new deals with Tastemade, Refinery29, and Genius, plus content agreements with MLB and NHL; it also rolled out Curated Categories for theme-based pre-rolls. In the Epic Games v. Apple case, the Fortnite maker filed a federal antitrust suit over App Store practices, arguing Apple’s 30% take and blocked alternative payments amount to an illegal monopoly; the trial is expected to run at least two weeks and could force policy changes. Separately, Facebook faced a Signal data-transparency clash after shutting down Signal’s account in response to ads showing how data is collected. The round-up notes Trump’s ban by Facebook’s Oversight Board, Beachfront’s Open Addressable Ready deployment on Vizio TVs, and other moves like Frameplay’s Oracle Moat integration, plus various hires and acquisitions in the industry.