AVENIR GLOBAL

AVENIR GLOBAL operates a portfolio-based agency model. It owns multiple specialist communications and advisory brands, each serving distinct client needs such as public relations, media strategy, public affairs, healthcare communications, creative services and insight-led consulting. The group creates value by combining specialist expertise with shared network reach, allowing clients to buy either standalone agency services or broader integrated programmes across the portfolio.

AVENIR GLOBAL is a Canada-headquartered communications group that owns and operates a portfolio of specialist agency brands across public relations, strategic communications, media planning and buying, brand consultancy, market research, public affairs and healthcare communications. Its operating brands include NATIONAL Public Relations, Time & Space, SHIFT Communications, Padilla, Madano, Hanover, AXON, Cherry and others, giving it a multi-brand service footprint across Canada, the US, the UK, Europe and the Middle East.

The business makes money primarily through professional services rather than software. Revenue is generated from project engagements, ongoing retainers and advisory mandates for corporations, institutions, brands, public sector bodies and life sciences organisations. Its value proposition is the combination of sector-specific expertise, geographic coverage and a portfolio structure that supports integrated communications, media and research services for enterprise clients.