Publicis Groupe

LiveRamp Launches Netflix CTV Campaign Amid Publicis Scrutiny

LiveRamp has launched its first brand campaign on connected TV, running 15- and 30-second spots on Netflix for five months and with additional activations on YouTube and social. The campaign positions LiveRamp as a trusted data and governance layer for AI-driven marketing, emphasizing identity, cleanroom technologies and data ethics. The effort arrives as Publicis announced plans in May to acquire LiveRamp for $2.2 billion, raising industry concerns about the platform’s neutrality and risking client pullback from groups like Omnicom and Dentsu. LiveRamp says the campaign was planned before the acquisition news and underscores its continued commitment to neutrality. The company recently introduced a program for partner-run AI agents and an arrangement with OpenAI enabling marketers to measure ChatGPT ads via LiveRamp’s Conversions API.

David Droga Sees Holding-Company Model Under Threat

David Droga, now vice-chairman of Accenture Song, reflected in an interview on stepping back from day-to-day leadership, attending Cannes Lions for the first time since leaving the CEO role, and advising on selective client work and acquisitions such as the Whalar takeover (estimated at $500m). He argued the traditional holding-company model is broken, warned that public markets make large-scale transformation difficult, and suggested WPP should consider going private. Droga commented on recent industry moves including Omnicom’s $9bn merger with IPG and Publicis’s acquisition strategy, and urged more creatives into CEO and board roles as AI automates repeatable work. From the sidelines he advocates breaking rather than polishing the old model and repositioning agencies as trusted interfaces between platforms and consumers.

Adobe: AI Redefines Where Creative Value Lies

Adobe marketing leaders Rachel Thornton and Simon Morris told The Drum at Cannes Lions 2026 that AI is not killing creativity but shifting where value is created across marketing. They said AI is reshaping discovery, production, personalization and measurement — for example, marketers must think about brand visibility on new LLM-driven search surfaces. AI is automating repetitive production work and scaling creative variants, enabling creatives to focus on storytelling, strategy and taste. Adobe is using its own marketing organisation as 'customer zero' to test features such as Brand Visibility. Thornton and Morris advised agencies to treat AI as a catalyst for organisational change and skills investment rather than a standalone tool. They cited examples including WPP, Code and Theory, Publicis and Dentsu embedding AI into workflows.