iProspect

iProspect operates an agency and consultancy model centred on managed marketing services. It creates value by planning, buying, optimising, and measuring digital media across channels for advertiser clients, while also advising on strategy, transformation, and data-enabled activation. The company combines specialist labour, platform expertise, and proprietary group assets to improve campaign performance and justify ongoing client retainers and media management mandates.

iProspect is a dentsu-owned digital-first media agency providing managed marketing and media services to brands and enterprise marketing teams. Its core activities include media planning, programmatic buying, paid search, paid social, SEO, retail media, affiliate marketing, analytics, and broader digital strategy consulting. The business sells expertise and execution rather than standalone software, although it uses proprietary tools and dentsu infrastructure such as Merkury to support audience targeting, measurement, and optimisation.

The company makes money through agency retainers, scoped project fees, and media-related compensation linked to spend and performance outcomes. Its customers are primarily advertisers, brand marketing teams, and larger organisations seeking outsourced digital media execution and measurable growth. iProspect is positioned as a global network within dentsu, competing with other large agency groups and consultancies for enterprise marketing budgets.