Observed Signal · Aug 18, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Star appoints Thomas Biedermann Global Head of Media & Advertising
Star, a global technology consultancy, has appointed Thomas Biedermann as Global Head of Media & Advertising. Biedermann brings more than two decades of international media and advertising leadership across agency and client-side roles. He will lead Star’s global media strategy, deepen agency relationships and expand services to help brands build AI-ready marketing capabilities, modernize in-house MarTech and integrate brand-agency systems. Star cites a 2025 Forrester Consulting study it commissioned showing fragmented marketing systems and limited seamless data integration between brands and agencies. Biedermann’s prior roles include Managing Partner at iProspect, SVP & Managing Director at Merkle | DWA, and senior media roles at Sky Deutschland. Michael Schreibmann, CEO and Co-founder of Star, commented on the hire and the company’s focus on agency and brand transformation in the AI era.
Appointment of an experienced leader at a global consultancy signals expanded services for agencies and brands (MarTech modernization and AI-ready marketing) but is not industry-shifting.
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Key Takeaways & Evidence Grounding
- Star appointed Thomas Biedermann as Global Head of Media & Advertising.
- Thomas Biedermann has more than two decades of international leadership experience in media and advertising.
- Thomas previously served as Managing Partner at iProspect and as SVP and Managing Director at Merkle | DWA; he also held senior roles at Sky Deutschland.
- Star commissioned Forrester Consulting in 2025 to survey 310 senior marketing decision-makers; findings included: 50% struggled to track campaign ROI, 8% reported seamless data integration between brand and agency platforms, and 47% said their agencies’ marketing technology fell short on AI-driven automation and optimization.
- Star is expanding its Media & Advertising business to support brands directly with MarTech modernization, systems integration and AI-enabled automation.
Connected Companies & Entities
5 Entities mapped“He previously served as Managing Partner at iProspect and spent more than eight years as SVP and Managing Director at Merkle | DWA.”
“Earlier in his career, he held senior media and customer proposition roles at Sky Deutschland, alongside leadership positions across digital...”
“In 2025, Star commissioned Forrester Consulting to survey 310 senior marketing decision-makers at organizations with at least $1 billion in ...”
“MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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