Observed Signal · Aug 18, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Hiring Market: Star appoints Thomas Biedermann Global Head of Media & Advertising
Star, a global technology consultancy, has appointed Thomas Biedermann as Global Head of Media & Advertising. Biedermann brings more than two decades of international media and advertising leadership across agency and client-side roles. He will lead Star’s global media strategy, deepen agency relationships and expand services to help brands build AI-ready marketing capabilities, modernize in-house MarTech and integrate brand-agency systems. Star cites a 2025 Forrester Consulting study it commissioned showing fragmented marketing systems and limited seamless data integration between brands and agencies. Biedermann’s prior roles include Managing Partner at iProspect, SVP & Managing Director at Merkle | DWA, and senior media roles at Sky Deutschland. Michael Schreibmann, CEO and Co-founder of Star, commented on the hire and the company’s focus on agency and brand transformation in the AI era.
Appointment of an experienced leader at a global consultancy signals expanded services for agencies and brands (MarTech modernization and AI-ready marketing) but is not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- Star appointed Thomas Biedermann as Global Head of Media & Advertising.
- Thomas Biedermann has more than two decades of international leadership experience in media and advertising.
- Thomas previously served as Managing Partner at iProspect and as SVP and Managing Director at Merkle | DWA; he also held senior roles at Sky Deutschland.
- Star commissioned Forrester Consulting in 2025 to survey 310 senior marketing decision-makers; findings included: 50% struggled to track campaign ROI, 8% reported seamless data integration between brand and agency platforms, and 47% said their agencies’ marketing technology fell short on AI-driven automation and optimization.
- Star is expanding its Media & Advertising business to support brands directly with MarTech modernization, systems integration and AI-enabled automation.
Verknüpfte Unternehmen
5 verknüpfte UnternehmenSky Deutschland
Deutscher Pay-TV-, Streaming- und Premium-Video-Werbebetreiber.
“Earlier in his career, he held senior media and customer proposition roles at Sky Deutschland, alongside leadership positions across digital...”
Forrester
Abonnements für Enterprise-Research, Beratung und Benchmarking für Führungskräfte in Unternehmen.
“In 2025, Star commissioned Forrester Consulting to survey 310 senior marketing decision-makers at organizations with at least $1 billion in ...”
Merkle, a dentsu company
Globales Beratungsunternehmen für Customer Experience Management und digitale Transformation, das Consulting mit proprietärer Identitäts- und Loyalty-Software verbindet.
iProspect
Global agierende, Dentsu-zugehörige Performance-Media-Agentur für datengetriebenes, kanalübergreifendes digitales Marketing im Enterprise-Segment.
“He previously served as Managing Partner at iProspect and spent more than eight years as SVP and Managing Director at Merkle | DWA....”
MarTech Series
B2B-MarTech-Publisher mit integrierten Demand-Generation-Services zur qualifizierten Lead-Generierung innerhalb der Marketing-Technology- und AdTech-Ecosysteme.
“MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism...”
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