Observed Signal · Aug 31, 2026 · Hiring · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Pät Schreiber Named CEO of Star TV Medien
Pät Schreiber has been appointed CEO of Star TV Medien effective 31 August 2026 and will also take a seat on the company’s board. Founder Paul Grau hands over operational responsibility on that date — remaining as chairman of the board — after leading the company since its 1995 founding. Schreiber joins from Auftanken.TV, where he left his role as COO and program director at the end of July 2026. His brief includes expanding the media offering, strengthening digital activities and partnerships, and growing reach in the DACH region and on streaming platforms.
Personnel change at a regional broadcaster/publisher; relevant locally for media and advertising inventory but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Pät Schreiber appointed CEO of Star TV Medien effective 2026-08-31.
- Paul Grau relinquishes operational leadership on 2026-08-31 and remains chairman of the board (Verwaltungsratspräsident).
- Pät Schreiber will take a seat on the Star TV Medien board of directors.
- Schreiber left Auftanken.TV, where he served as COO and program director until end of July 2026.
- Schreiber previously worked as production manager, producer and presenter for Star TV, MTV Schweiz, Swiss1 and Tele Top and trained at the RTL journalism school.
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Auftanken.TV COO Pät Schreiber Departs
Pät Schreiber will leave his roles as COO and program director of Swiss broadcaster Auftanken.TV at the end of July 2026. Appointed in 2021 to the dual role, Schreiber led the channel’s strategic and operational expansion into a full programme focused on culture, education, health and music. Under his leadership Mediapulse-measured market share rose from zero to as high as 0.3%, and the channel recently achieved a daily reach of over 100,000 viewers across platforms. Schreiber’s future plans are confirmed but will be announced later. He previously worked as production manager, producer and presenter for Star TV, MTV Switzerland, Swiss1 and Tele Top, and sits on the board of ShowSzene Schweiz.
Breitenecker Appointed Group CEO of DEAG
Markus Breitenecker, former COO of ProSiebenSat.1, will become Group CEO of Deutsche Entertainment AG (DEAG) on November 1, 2026. He joins the live entertainment company and will also acquire a stake. Breitenecker will drive DEAG's pan-European expansion, develop new business areas and formats, enter new markets, and oversee the technological advancement of its ticketing platform. He brings over three decades of media and entertainment experience, having previously built Puls 4 in Austria and led streaming, distribution, technology, digitalization, marketing, media policy, and AI at ProSiebenSat.1.
Carsten Schwecke joins MediaMarkt Saturn Retail Media
Carsten Schwecke, former marketing chief at ProSiebenSat.1 and RTL Deutschland, will become Managing Director of MediaMarkt Saturn Retail Media & Partner Marketing on November 1, 2026. He succeeds Boris Prondzinski and Torsten Ahlers, with Prondzinski leaving on November 30 and Ahlers staying until end of January to support the transition. Under Schwecke, the business will be broadened, focusing on activation of first-party customer data, offsite media monetization, and expansion of the publisher business. Schwecke's appointment follows a turbulent career, having left Axel Springer in late 2023 for ProSiebenSat.1, then moving to RTL Deutschland after being put on leave, and leaving RTL after a year due to restructuring. He emphasizes that AI can generate almost anything but trust, which is created where people actually buy, highlighting the intersection of media, data, and ad tech.
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