RTL Group

RTL Group runs a multi-sided media model. It builds and acquires audience attention through broadcast channels, streaming services and publisher properties; monetises that attention through advertising sales and subscription products; and expands value creation through owned technology and content IP. Its B2B operations sell premium media inventory, programmatic monetisation tools and streaming infrastructure, while Fremantle produces and licenses content and formats to third-party broadcasters and platforms.

RTL Group is a Luxembourg-headquartered European media group operating broadcast brands, streaming services, advertising sales operations, ad technology and content production. Its portfolio includes direct-to-consumer streaming platforms such as RTL+, M6+ and Videoland, advertising sales businesses including RTL AdAlliance and Ad Alliance, ad-tech infrastructure through smartclip, and global content production and licensing through Fremantle. The group serves both consumers and business customers, depending on the division: viewers use its streaming and publishing properties, while advertisers, agencies, broadcasters and streaming platforms buy media, technology and content from it.