BCN Brand Community Network

The company operates as a cross‑publisher media sales house and adtech provider. It aggregates advertising inventory from a large set of partner and shareholder publisher brands across print, digital and video, and packages this inventory into campaigns, formats and audiences for advertisers and media agencies. Campaigns are planned and optimised using its internal technology stack, which supports targeting, measurement and reporting.

Value is created by giving advertisers one central point of access to wide German media reach, audience data segments and performance solutions, and by improving yield and utilisation for participating publishers. The business is service‑ and media‑centric rather than pure software: technology such as its stack, data products and self‑service cockpit support and partially automate sales, but revenue is primarily tied to media budgets and campaign execution rather than standalone software licences.

BCN Brand Community Network GmbH is a Germany‑based cross‑media advertising marketer jointly owned by Hubert Burda Media, FUNKE and Mediengruppe Klambt. It sells and manages advertising across more than 300 publisher brands and over 500 media offerings, spanning print, digital and video inventory in the German market.

The company generates revenue by brokering and managing media campaigns for advertisers and agencies, operating performance and data‑driven products, and providing influencer marketing services. Its portfolio includes a self‑service native advertising tool, a performance network with KPI‑based billing, audience data segments built from publisher first‑party data, and an in‑house technology stack used to plan and optimise cross‑media campaigns. Its direct paying customers are advertisers and media agencies buying campaigns or data and related services.