Ströer
German out-of-home and digital media group operating OOH infrastructure, digital publishers, ad monetisation and data analytics (Statista).
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Ströer SE & Co. KGaA
- Entity type
- COMPANY
- Founded
- 1990
- Headquarters
- Ströer Allee 1, 50999 Cologne, Germany
- Company size
- >5,000
- Market role
- Publisher & Media Owner
- Ticker
- SAX
- Official website
- stroeer.de
What Ströer does
Ströer runs a hybrid media ownership and monetisation model. It owns and operates physical advertising assets and digital publishing properties, packages that inventory for direct and programmatic sale, and supports monetisation with proprietary SSP and audience data capabilities. It also extends the model through managed sales, campaign execution and dialogue marketing services for enterprise clients. Value is created by controlling premium reach in Germany, aggregating advertiser demand and improving yield across owned and partner inventory.
Category differentiation
Ströer is not a pure adtech software vendor or a single news publisher. It is a German media owner with owned OOH inventory, digital publishing assets, monetisation technology and dialogue marketing services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Ströer is a German media owner and advertising company that combines out-of-home media, digital publisher properties, programmatic monetisation technology and dialogue marketing services. Its core business is selling access to owned and operated advertising inventory across billboards, digital out-of-home screens and a large portfolio of digital media brands, while also running supply-side technology and audience data products for programmatic advertising. The company generates revenue from media inventory sales, programmatic transaction take rates, data-driven targeting and managed campaign services. Its direct customers are advertisers, media agencies, publishers and enterprise clients that buy media reach, monetisation infrastructure, audience targeting or outsourced communication and sales operations. The business is centred on Germany, where it operates at national scale across physical and digital media.
Company news briefing
Briefing updated:
Amid ongoing private equity takeover speculation valuing Ströer at approximately €2.5 billion, the company confirmed its full-year outlook following strong H1 performance anchored by Out-of-Home advertising. Ströer restructured its media business leadership by appointing Sven Scheffler as COO and Stefan Mölling as Chief Commercial Officer. Concurrently, OS Data Solutions launched the OSDX data infrastructure alongside partner The Trade Desk, while Zattoo appointed Tina Rodriguez as CEO following a marketing partnership with Ströer.
Business model & monetisation
Ströer monetises through direct media sales, CPM-based advertising, programmatic auctions, private deals and managed campaign fees across OOH, DOOH and digital publishing. Its SSP adds take-rate revenue on programmatic transactions and publisher yield management. Audience targeting and data products are commercialised through data-enabled media packages and targeting fees. Dialogue marketing and outsourcing activities generate service fees, retainers and contract revenue from enterprise clients.
- OOH and DOOH inventory sales
- Direct advertising sales and CPM-based bookings
- Digital publisher advertising
- Direct and programmatic ad monetisation
- SSP monetisation
- Programmatic take-rate and yield management
- Audience data and targeting
- Data-enabled media packages and targeting fees
- Dialogue marketing and BPO services
- Service contracts, retainers and outsourcing fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Ströer SSP GmbH (SSP)
IAB vendor record: 136
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 4
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Ströer Media Solutions GmbH
IAB vendor record: 1057
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 131 · stroeer.de
Products & market categories
Media Channel
Technology
Competitors & alternatives
- OUTFRONT Media
Out-of-home media owner selling billboard, transit and digital advertising.
- EBNER MEDIA GROUP
German specialist publisher monetising niche audiences through ads, subscriptions and events.
- Clear Channel Outdoor
US out-of-home media owner with programmatic and measurement capabilities.
Side-by-side comparisons
Subsidiaries & acquisitions
- RegioHelden
Local digital marketing agency for SEO and paid search.
- OS Data Solutions
German audience data and targeting platform for programmatic advertising.
- Seeding Alliance
German native advertising platform and managed services provider.
- optimise-it
Enterprise chat software and outsourced customer communication services.
- StayFriends
Social platform for reconnecting former school classmates.
Featured market maps
- Digital Out of Home Map Germany
This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
The Lighthouse Hamburg: Deutschlands größte Immersive-DOOH-Installation startet mit PENNY und Hyundai durch
Recorded impact score: 2/5
Ströer and its subsidiary Blow Up Media have launched 'The Lighthouse' at Hamburg's Spielbudenplatz, which began regular operation on October 1. This immersive DOOH installation spans over 530 square meters, featuring three high-resolution screens, digital ambient architecture, and a 3D round-corner for anamorphic effects. Ströer claims it is Germany's largest LED screen installation and its first 'immersive DOOH screen.' Initial advertisers PENNY and Hyundai alternate campaigns hourly. PENNY's campaign integrates a QR-code-based coupon hunt with its app and nearby store, while Hyundai's 3D showcase launches the electric Ioniq 3 in Germany. The installation is now fully operational, positioning Ströer at the forefront of digital out-of-home advertising in the country.
- The Lighthouse DOOH installation went live on October 1, 2026 in Hamburg.
- The installation covers over 530 square meters with multiple screens and 3D effects.
Ströer unterstützt Berliner Verein Straßenkinder mit Pro-bono-Kampagne „Briefe an die BUTZE“
Recorded impact score: 2/5
Ströer unterstützt den Berliner Verein Straßenkinder mit einer Pro-bono-Kampagne namens „Briefe an die BUTZE“.
Dyn and Ströer Bring Handball Highlights to DOOH Screens
DOOH · Recorded impact score: 3/5
Sports streaming platform Dyn has partnered with out-of-home advertising specialist Ströer to display automated handball highlights from the German Handball Bundesliga on Ströer's digital screens across Germany, including at train stations and airports. The partnership, which began with the 2026/27 handball season, uses cloud technology, AI, and Dyn's Content Desk to deliver regionalized content, showing local club highlights and scores. This initiative aims to combine live sports content with digital out-of-home advertising, offering brands new integration opportunities for regional or nationwide campaigns. The collaboration enhances Dyn's content reach and provides Ströer with premium sports content to attract advertisers.
- Partnership between Dyn and Ströer announced for the 2026/27 handball season.
- Short handball highlight clips from the Bundesliga are displayed on Ströer's digital screens nationwide.
Tina Rodriguez Officially Appointed CEO of Zattoo
Hiring · Recorded impact score: 2/5
Tina Rodriguez has been officially appointed as the permanent CEO of Zattoo by its board of directors, following her interim leadership since April. She joined the streaming provider earlier this year as Chief Consumer Officer and took over the helm after Roger Elsener's departure to SRF. Under her leadership, Zattoo secured a marketing partnership with Ströer, entered the FAST channel business with Zeno True Crime, and gained new B2B clients such as Joyn Schweiz. Additionally, Zattoo Orchestrate successfully went live with Elisa Eesti, a milestone for the company's modular portfolio. Rodriguez brings experience from Liberty Global, Sunrise, UPC Schweiz, and Unitymedia. Her permanent appointment ensures strategic continuity and stability as Zattoo continues its transformation and innovation initiatives in a changing market.
- Tina Rodriguez was appointed permanent CEO of Zattoo.
- She had served as interim CEO since April after Roger Elsener left for SRF.
Christopher Kaiser Named New CEO of Score Media
Hiring · Recorded impact score: 2/5
Score Media Group, a German alliance of regional newspaper and media houses, will have a new CEO starting January 1, 2027. Christopher Kaiser, currently Co-CEO of Ströer Media Solutions and a member of Ströer's Executive Board, will succeed Carsten Dorn, who leaves after more than eight years to become managing director of audio marketer RMS, alongside Sven Thölen, succeeding Stefan Mölling, who will become Chief Commercial Officer at Ströer. Kaiser brings over 25 years of leadership experience in agencies and marketing, with a focus on digital, data-driven business models, and a decade at Ströer where he expanded programmatic offerings and integrated out-of-home with digital. He will aim to further develop Score Media's print and digital portfolio, leveraging his expertise in digital transformation through technology, data, and AI, building on Dorn's strong foundation.
- Christopher Kaiser becomes CEO of Score Media Group on January 1, 2027.
- Carsten Dorn leaves after more than eight years to become managing director of RMS, succeeding Stefan Mölling, who moves to Ströer as Chief Commercial Officer.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Sachbearbeiter Innendienst / Quereinsteiger(Berufseinsteiger:innen) | Projekt- und Portfoliomanagement | Dresden | |
| Teamleiter Mediaplanung / Angebot(Führungskräfte) | Vertriebsinnendienst | Frankfurt am Main | |
| Mitarbeiter Vertriebsinnendienst / Quereinsteiger(Berufseinsteiger:innen) | Vertriebsinnendienst | Berlin | |
| Mitarbeiter Vertriebsinnendienst / Auftragsabwicklung(Berufseinsteiger:innen) | Vertriebsinnendienst | Frankfurt am Main | |
| Mitarbeiter Vertriebsinnendienst / Quereinsteiger / Media Planning(Berufserfahrene) | Vertriebsinnendienst | Frankfurt am Main |
Explore company relationships
Questions about Ströer
What is Ströer?
Ströer is a German media owner and advertising company operating OOH, DOOH, digital publisher brands, programmatic monetisation tools and dialogue marketing services.
Who uses Ströer?
Advertisers, media agencies, publishers and enterprise clients use Ströer for media reach, inventory monetisation, audience targeting and outsourced customer communication services.
How does Ströer make money?
Ströer makes money from selling advertising inventory, earning programmatic take rates, packaging audience data and charging service fees for campaign execution and dialogue marketing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
32 publicly documented primary sources and citations linked across the market graph.
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