Observed Signal · Oct 30, 2026 · Market Signal · Source: Ströer · Impact: 2/5
The Tower in Stuttgart: Ströer übernimmt die Vermarktung des LED-Video-Boards am Pragsattel
Ströer, a German out-of-home advertising specialist, has taken over the marketing for a 72-square-meter LED video board at the Stuttgart Pragsattel. The screen, located on the historic Mahle-Hochbunker, will be branded 'The Tower' and become part of Ströer's Iconic Screen Collection. This strategic location is a major traffic hub connecting federal roads B27, B10, and B295, as well as a key route from the A81 motorway. According to Ströer, the site can generate up to 249,000 advertising contacts daily. The company aims to attract advertisers targeting commuters, business travelers, and consumers in the Stuttgart metropolitan region. This move expands Ströer's national DOOH portfolio and strengthens its presence in the digital out-of-home market.
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Key Takeaways & Evidence Grounding
- Ströer takes over marketing for a 72-square-meter LED video board at Stuttgart Pragsattel.
- The screen is located on the historic Mahle-Hochbunker and will be called 'The Tower'.
- The location becomes part of Ströer's Iconic Screen Collection.
- The site reaches up to 249,000 contacts daily.
- The board targets commuters, business travelers, and consumers in the Stuttgart region.
Connected Companies & Entities
1 Entity mapped“Ströer, a German out-of-home advertising specialist, has taken over the marketing for the LED video board at the Stuttgart Pragsattel.”
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