Observed Signal · Oct 28, 2026 · Market Signal · Source: Ströer · Impact: 2/5
The Bridge: Ströer und blowUP media erweitern ihr Premium-Digitalportfolio in Berlin mit neuem Iconic Screen an der Warschauer Brücke
Ströer und blowUP media erweitern ihr Premium-Digitalportfolio in Berlin mit einem neuen Iconic Screen an der Warschauer Brücke.
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Recent verified developments and strategic activity across this market segment.
„The Bridge“: Ströer und blowUP media entwickeln neuen Premium-Screen in Berlin
Ströer und blowUP media entwickeln einen neuen Premium-Screen in Berlin. Weitere neue Meldungen: Christian Scholz verlässt HYGH, TV-Wartezimmer startet Movember-Spot, eisbach.media erweitert DOOH-Portfolio in München.
blowUp launches 91 sqm digital screen 'The Bridge' in Berlin
blowUp media, a subsidiary of Ströer, has launched 'The Bridge', a 91 square meter digital out-of-home (DOOH) screen at Warschauer Brücke in Berlin-Friedrichshain. The screen, bookable for campaigns starting mid-December 2026, reaches approximately 100,000 contacts daily, according to company figures. Located near urban hotspots such as the RAW-Gelände, Uber Arena, East Side Gallery, and East Side Mall, the site attracts commuters, residents, tourists, and event visitors. By converting this premium location to digital, Ströer and blowUp aim to offer brands flexible, high-visibility advertising options, responding to growing demand for digital premium spaces in central city locations. Katrin Robertson, CEO of blowUp media, emphasized the screen's strong visibility and modern technology. This launch continues blowUp's expansion of digital screens in German cities, following installations like 'The Whale' in Hamburg, 'The Square' in Cologne, 'The Lighthouse' in Hamburg, and 'The Portal' in Düsseldorf.
The Portal – The Winter Village: blowUP media bringt immersiven DOOH-Tunnel auf die Düsseldorfer Königsallee
Neue Pressemitteilung vom 12.10.2026: blowUP media bringt einen immersiven DOOH-Tunnel auf die Düsseldorfer Königsallee.
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