Observed Signal · Oct 28, 2026 · Product Launch · Source: Meedia · Impact: 2/5 · Sentiment: Positive
blowUp launches 91 sqm digital screen 'The Bridge' in Berlin
blowUp media, a subsidiary of Ströer, has launched 'The Bridge', a 91 square meter digital out-of-home (DOOH) screen at Warschauer Brücke in Berlin-Friedrichshain. The screen, bookable for campaigns starting mid-December 2026, reaches approximately 100,000 contacts daily, according to company figures. Located near urban hotspots such as the RAW-Gelände, Uber Arena, East Side Gallery, and East Side Mall, the site attracts commuters, residents, tourists, and event visitors. By converting this premium location to digital, Ströer and blowUp aim to offer brands flexible, high-visibility advertising options, responding to growing demand for digital premium spaces in central city locations. Katrin Robertson, CEO of blowUp media, emphasized the screen's strong visibility and modern technology. This launch continues blowUp's expansion of digital screens in German cities, following installations like 'The Whale' in Hamburg, 'The Square' in Cologne, 'The Lighthouse' in Hamburg, and 'The Portal' in Düsseldorf.
This is a regional DOOH infrastructure expansion by a major German OOH player, signaling continued investment in digital out-of-home advertising screens in high-traffic urban locations. While not industry-shifting globally, it reflects growth in the DOOH sector.
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Key Takeaways & Evidence Grounding
- blowUp media (Ströer subsidiary) launches 'The Bridge', a 91 sqm digital out-of-home screen at Warschauer Brücke, Berlin.
- The screen is bookable for campaigns starting mid-December 2026, with bookings available now.
- The location has a daily reach of approximately 100,000 contacts.
- The screen is situated in Friedrichshain, near hotspots including RAW-Gelände, Uber Arena, East Side Gallery, and East Side Mall.
- This launch follows previous blowUp digital screens in Hamburg, Cologne, and Düsseldorf.
Connected Companies & Entities
1 Entity mapped“Ströer is the parent company of blowUp media and was involved in previous digital screen projects.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Ströer and blowUp Media launch DOOH screen in Cologne
Ströer and blowUp Media have added a new Digital Out-of-Home location called "The Square" at Cologne's Neumarkt. The digital display is 25 square meters and is marketed as a DOOH Giant. Located at a tram stop in one of Cologne's busiest transport and shopping hubs, the screen is visible to passersby, waiting passengers and passing traffic. The site will be available to advertisers from 1 September 2026. Katrin Robertson, CEO of the blowUp Media Group, commented on the site's strong urban reach. The article also notes that Digital Out of Home now accounts for more than 40% of the overall Out-of-Home market and continues to grow.
Germany Unveils Largest DOOH Screen at Hamburg Hauptbahnhof
Ströer plans Germany's largest DOOH screen at Hamburg Hauptbahnhof, a transit hub with more than half a million daily visitors. The 38-meter-wide by 9-meter-tall display, named 'The Whale', will be embedded in the Public-Video-Giant-Netzwerk of oversized DOOH surfaces for indoor and outdoor use. The installation will show ten-second moving-image spots, up to 20 repetitions per hour, and will support day-specific creative changes as well as editorial content such as news and weather data. Alexander Stotz, CEO of Ströer Media Deutschland, describes the project as an innovation at the intersection of monument protection, digitization, and high-traffic venues, aiming to make digital outdoor advertising an immersive brand experience. The project extends Ströer's DOOH expansion, following the recent addition of a roughly 100-square-meter LED screen at Cologne's Lanxess Arena to the portfolio, signaling continued digitization of public spaces in Germany.
The Bridge: Ströer und blowUP media erweitern ihr Premium-Digitalportfolio in Berlin mit neuem Iconic Screen an der Warschauer Brücke
Ströer und blowUP media erweitern ihr Premium-Digitalportfolio in Berlin mit einem neuen Iconic Screen an der Warschauer Brücke.
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