Observed Signal · Aug 5, 2026 · Product Launch · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Ströer and blowUp Media launch DOOH screen in Cologne
Ströer and blowUp Media have added a new Digital Out-of-Home location called "The Square" at Cologne's Neumarkt. The digital display is 25 square meters and is marketed as a DOOH Giant. Located at a tram stop in one of Cologne's busiest transport and shopping hubs, the screen is visible to passersby, waiting passengers and passing traffic. The site will be available to advertisers from 1 September 2026. Katrin Robertson, CEO of the blowUp Media Group, commented on the site's strong urban reach. The article also notes that Digital Out of Home now accounts for more than 40% of the overall Out-of-Home market and continues to grow.
Regional launch of premium DOOH inventory at a major transport and retail hub; reflects continued DOOH growth (article cites DOOH >40% of OOH), but is a localized site opening rather than industry-shifting news.
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Key Takeaways & Evidence Grounding
- Ströer and blowUp Media expanded their Digital Out-of-Home portfolio with a new location at Cologne's Neumarkt.
- The new digital screen, called "The Square", has a display area of 25 square meters and is marketed as a DOOH Giant.
- The screen is located at a tram stop in a central transport and retail hub and is visible to pedestrians, waiting passengers and passing traffic.
- The site will be available to advertisers starting on 2026-09-01.
- The article states Digital Out of Home now represents more than 40 percent of the total Out-of-Home market.
Connected Companies & Entities
4 Entities mapped“Ströer and blowUp Media are expanding their Digital Out-of-Home portfolio with another location in Cologne....”
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Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Germany Unveils Largest DOOH Screen at Hamburg Hauptbahnhof
Ströer plans Germany's largest DOOH screen at Hamburg Hauptbahnhof, a transit hub with more than half a million daily visitors. The 38-meter-wide by 9-meter-tall display, named 'The Whale', will be embedded in the Public-Video-Giant-Netzwerk of oversized DOOH surfaces for indoor and outdoor use. The installation will show ten-second moving-image spots, up to 20 repetitions per hour, and will support day-specific creative changes as well as editorial content such as news and weather data. Alexander Stotz, CEO of Ströer Media Deutschland, describes the project as an innovation at the intersection of monument protection, digitization, and high-traffic venues, aiming to make digital outdoor advertising an immersive brand experience. The project extends Ströer's DOOH expansion, following the recent addition of a roughly 100-square-meter LED screen at Cologne's Lanxess Arena to the portfolio, signaling continued digitization of public spaces in Germany.
Hamburg's 'The Lighthouse' — New Immersive DOOH Screen
Ströer and its subsidiary BlowUp Media are building a new large-format digital installation called “The Lighthouse” at Spielbudenplatz on Hamburg’s Reeperbahn. The immersive DOOH installation offers more than 530 square metres of LED area and is being promoted as Germany’s largest 3D-LED screen and the country’s first “Immersive‑DOOH” site. The Lighthouse is scheduled to be operational in mid‑September 2026. According to related reporting, construction work begins in July 2026, advertising bookings are expected to open in mid‑September, and Ströer/blowUp plan a first‑mover commercial package giving one brand exclusive week-long share of voice.
Ströer launches DOOH Video product category
Ströer has launched 'Digital Out of Home Video' (DOOH Video), a new product category that consolidates all moving-image capable screens into a single, scalable moving-image channel for public space. The company targets screens with full-motion capability, high visibility and 'wait-and-walk' perception contexts and supports 3D creative formats. Ströer positions DOOH Video alongside its classic OOH and DOOH formats and will market outdoor inventory across three commercial segments. Initial network metrics report about 2.8 billion weekly contacts, roughly 45% weekly reach of the German population aged 14+, and 76% weekly reach among 14–49-year-olds in cities over 100,000 inhabitants. The first advertiser is the Theo Müller group (Müllermilch), using DOOH Video for the national launch of Müller Triple. CEO Udo Müller framed the change as separating OOH, DOOH and DOOH Video into distinct commercial segments and sees the format as a scalable component of the total video mix.
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