Observed Signal · Oct 12, 2026 · Market Signal · Source: Ströer · Impact: 2/5
The Portal – The Winter Village: blowUP media bringt immersiven DOOH-Tunnel auf die Düsseldorfer Königsallee
Neue Pressemitteilung vom 12.10.2026: blowUP media bringt einen immersiven DOOH-Tunnel auf die Düsseldorfer Königsallee.
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Recent verified developments and strategic activity across this market segment.
Immersive DOOH Tunnel Joins Düsseldorf Christmas Market
Ströer's subsidiary blowUP media is launching 'The Portal – The Winter Village', an immersive walkable LED tunnel on Düsseldorf's Königsallee. The six-meter-long tunnel features a 35.75 square meter LED surface with 2,816 x 3,328 pixel resolution, enhanced by motion tracking, audio, and scent integration to react to passerby movement. It will serve as a primary entrance to the Christmas market from November 19 to December 30, 2026. The location attracts around 112,000 daily contacts, and the 2025 Winter Village drew over 1.7 million visitors. CEO Katrin Robertson emphasizes the premium location and immersive experience as unique branding opportunities. The installation aims to connect digital out-of-home advertising with a memorable visitor experience, targeting brands seeking high-frequency exposure during the festive season.
Hamburg's 'The Lighthouse' — New Immersive DOOH Screen
Ströer and its subsidiary BlowUp Media are building a new large-format digital installation called “The Lighthouse” at Spielbudenplatz on Hamburg’s Reeperbahn. The immersive DOOH installation offers more than 530 square metres of LED area and is being promoted as Germany’s largest 3D-LED screen and the country’s first “Immersive‑DOOH” site. The Lighthouse is scheduled to be operational in mid‑September 2026. According to related reporting, construction work begins in July 2026, advertising bookings are expected to open in mid‑September, and Ströer/blowUp plan a first‑mover commercial package giving one brand exclusive week-long share of voice.
Ströer and blowUp Media launch DOOH screen in Cologne
Ströer and blowUp Media have added a new Digital Out-of-Home location called "The Square" at Cologne's Neumarkt. The digital display is 25 square meters and is marketed as a DOOH Giant. Located at a tram stop in one of Cologne's busiest transport and shopping hubs, the screen is visible to passersby, waiting passengers and passing traffic. The site will be available to advertisers from 1 September 2026. Katrin Robertson, CEO of the blowUp Media Group, commented on the site's strong urban reach. The article also notes that Digital Out of Home now accounts for more than 40% of the overall Out-of-Home market and continues to grow.
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