OS Data Solutions
German audience data and targeting platform for programmatic advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OS Data Solutions GmbH
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Alter Wandrahm 15, 20457 Hamburg
- Company size
- 10–49
- Market role
- Data Provider / Broker
- Official website
- osdatasolutions.de
What OS Data Solutions does
The business combines proprietary audience data assets, identity capabilities, contextual intelligence and activation tooling for programmatic advertising. OS Data Solutions creates value by aggregating and classifying first-party and partner data, packaging it into addressable segments, and distributing those segments through major programmatic buying and selling platforms. Revenue is generated when agencies and advertisers license, activate or customise these data products for campaign planning and execution.
Category differentiation
This company is not a consumer app or a general IT data consultancy. It is a B2B advertising data and targeting provider focused on audience activation and privacy-safe programmatic advertising.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
OS Data Solutions GmbH is a German advertising data and targeting company focused on supplying audience, identity and contextual solutions for programmatic advertising. It provides a proprietary platform and data products that allow advertisers, agencies and traders to discover audience segments, activate them across DSPs and SSPs, and run privacy-compliant campaigns across channels including display, in-app, CTV and DOOH. The company makes money by licensing audience data and charging activation-related data fees when its segments and targeting products are used in programmatic campaigns. Its customers are businesses rather than consumers, primarily media agencies, advertisers, CRM teams and programmatic buyers seeking German first-party data reach and cookieless targeting options.
Business model & monetisation
The company primarily uses a data-as-a-service monetisation model tied to programmatic activation. Revenue comes from licensing audience segments, charging data or targeting fees when segments are activated within DSPs and SSPs, and custom commercial arrangements for bespoke audiences, integrations and identity-based targeting. This is closer to usage-linked data monetisation than consumer subscription revenue.
- Audience segment activation fees
- Usage-linked data fees within programmatic campaigns
- Data licensing
- Licensing of audience and identity data assets
- Custom audience segments and integrations
- Custom commercial projects for advertisers and agencies
- Platform access and workflow tooling
- Software access associated with audience discovery and planning
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
OS Data Solutions GmbH
IAB vendor record: 137
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
OS Data Solutions launcht OSDX als Dateninfrastruktur für die Agentic Era – The Trade Desk erster Integrationspartner
Recorded impact score: 4/5
OS Data Solutions launcht OSDX als Dateninfrastruktur für die Agentic Era – The Trade Desk erster Integrationspartner (2. September 2026)
Explore company relationships
Questions about OS Data Solutions
What is OS Data Solutions?
OS Data Solutions is a German B2B advertising data company that provides audience, identity, contextual and real-time targeting products for programmatic campaigns.
Who uses OS Data Solutions?
Its users are mainly media agencies, programmatic traders, advertisers, CRM teams and other business buyers of audience data and activation tools.
How does OS Data Solutions make money?
It earns revenue by licensing audience and identity data, charging activation-related data fees in programmatic campaigns, and offering bespoke segment and integration services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
Continue your research on OS Data Solutions
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.