OS Data Solutions

OS Data Solutions Integrates with ID5 to Address More Users and Increases Reach by 28% Across All Browsers - ExchangeWire.com

OS Data Solutions (OSDS), a German premium data provider for digital marketing, integrated with ID5, a next-generation identity solution, to address third-party cookie limitations and extend reach across browsers. With Safari, Firefox, and Edge accounting for about 40% of German internet traffic, OSDS pursued a cookieless approach to prepare for Chrome’s cookie deprecation. In a test conducted May 17–31, 2021, OSDS, The ADEX, Active Agent, and a major German publisher compared two campaigns: ID5 ID vs cookie ID. Results showed a 28% reach increase across all browsers for the ID5 ID campaign, plus more impressions and higher data ROI. The ADEX reported ID5 delivering 16x more impressions on Firefox, 14x on Edge, and 8x on Safari. OSDS also achieved a 29% win-rate increase with ID5 ID and could activate data to target cookieless traffic at a more competitive price. ID5 has grown post its USD 6m Series A in March 2021, powering 60k domains and 3.4B monthly users.

Adsquare und OS Data Solutions schmieden Daten-Allianz

Adsquare and OS Data Solutions (OSDS), a joint venture of Otto Group and Ströer, announced a data alliance to merge OSDS's first-party retailer and customer data with Adsquare's mobile movement data for targeted advertising. The collaboration enables activation of OSDS data as audience segments across Demand-Side Platforms (DSPs) via the Adsquare marketplace. OSDS data is collected in in-house apps including Otto, Bonprix, Mytoys, and Baur and comprises more than 80 segments covering purchase intent, personality types, and demographics. The partnership emphasizes GDPR/DSGVO-compliant audiences linked through Mobile Advertising IDs and positions data for campaigns in a privacy-conscious, cookie-less environment. They also launched a joint product, Audiences in Motion, which links OSDS audiences with Adsquare's mobility data to forecast hourly movement streams for geo-contextual targeting. Quotes from Tobias Emmer, Co-CEO of OSDS, and Tom Laband, Adsquare's CEO, underline data quality, privacy compliance, and the potential to extend advertiser reach.

Adsquare und OS Data Solutions schließen Kooperation über 1st Party Daten - ExchangeWire.com

Adsquare and OS Data Solutions (OS DS) announce a privacy-compliant partnership to market consumer data and offer joint products. OS DS, a 2019 joint venture of Otto Group and Ströer, aggregates retailer and advertiser data and provides it to advertisers for targeting. OS DS mobile audience data from brands such as Otto, Bonprix, Mytoys, and Baur is now available in the Adsquare platform, covering more than 80 segments with purchase intent, personality types, and demographics. The data can be activated within Adsquare across all relevant DSPs for campaigns, and OS DS data is linked to Mobile Advertising IDs for audience targeting. The partnership also introduces a joint product where OS DS Audiences are combined with Adsquare mobile movement data (Audiences in Motion), enabling geo-contextual targeting with hourly movement streams. Quotes from Tobias Emmer (Co-CEO, OS DS) and Tom Laband (CEO & Co-Founder, Adsquare) emphasize the value of GDPR-compliant, high‑quality audiences and real‑world consumer behavior insights.