OS Data Solutions

The business combines proprietary audience data assets, identity capabilities, contextual intelligence and activation tooling for programmatic advertising. OS Data Solutions creates value by aggregating and classifying first-party and partner data, packaging it into addressable segments, and distributing those segments through major programmatic buying and selling platforms. Revenue is generated when agencies and advertisers license, activate or customise these data products for campaign planning and execution.

OS Data Solutions GmbH is a German advertising data and targeting company focused on supplying audience, identity and contextual solutions for programmatic advertising. It provides a proprietary platform and data products that allow advertisers, agencies and traders to discover audience segments, activate them across DSPs and SSPs, and run privacy-compliant campaigns across channels including display, in-app, CTV and DOOH.

The company makes money by licensing audience data and charging activation-related data fees when its segments and targeting products are used in programmatic campaigns. Its customers are businesses rather than consumers, primarily media agencies, advertisers, CRM teams and programmatic buyers seeking German first-party data reach and cookieless targeting options.