OS Data Solutions launcht OSDX als Dateninfrastruktur für die Agentic Era – The Trade Desk erster Integrationspartner

OS Data Solutions launcht OSDX als Dateninfrastruktur für die Agentic Era – The Trade Desk erster Integrationspartner

OS Data Solutions (OSDS), a Ströer subsidiary and leading German data provider for digital marketing, launched OSDX, a proprietary data management platform unifying its Multi-ID Audiences, Contextual and Geo data under one controlled infrastructure. The Trade Desk is the first external partner directly integrated, making OSDS data available inside its Kokai platform for programmatic campaigns across CTV, mobile, desktop, audio and DOOH. OSDX also includes an MCP server designed to support AI-driven campaign automation such as The Trade Desk's Koa Agents.