Observed Signal · Sep 2, 2026 · Product Launch · Source: OS Data Solutions GmbH · Impact: 4.5/5
OS Data Solutions launcht OSDX als Dateninfrastruktur für die Agentic Era – The Trade Desk erster Integrationspartner
OS Data Solutions (OSDS), a Ströer subsidiary and leading German data provider for digital marketing, launched OSDX, a proprietary data management platform unifying its Multi-ID Audiences, Contextual and Geo data under one controlled infrastructure. The Trade Desk is the first external partner directly integrated, making OSDS data available inside its Kokai platform for programmatic campaigns across CTV, mobile, desktop, audio and DOOH. OSDX also includes an MCP server designed to support AI-driven campaign automation such as The Trade Desk's Koa Agents.
The launch of OSDX marks a shift by a major German data provider toward directly controlled data infrastructure and AI-readable interfaces, while the direct integration with The Trade Desk strengthens the independent open-internet data ecosystem in Germany.
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Key Takeaways & Evidence Grounding
- OS Data Solutions launched OSDX on September 2, 2026, as its own data management platform, moving Multi-ID Audiences from Virtual Minds' DMP The Adex into its own infrastructure.
- The Trade Desk is named as the first external integration partner, with OSDX data directly available in The Trade Desk's Kokai platform.
- OSDX bundles Multi-ID Audiences, Contextual data based on the OVK classification standard, and Geo data for programmatic campaigns across CTV, mobile, desktop, audio, and DOOH.
- OSDX includes an MCP (Model Context Protocol) server to enable AI applications and autonomous agents to interact with data sources and platform functions.
- Tobias Emmer (Managing Director, OS Data Solutions) and Chris Walter (Senior Director Data Partnerships EMEA, The Trade Desk) both commented on the launch and integration.
- OS Data Solutions is a subsidiary of STRÖER and a data provider for digital marketing in Germany, founded in June 2019.
Connected Companies & Entities
3 Entities mapped“OS Data Solutions is the Ströer subsidiary that launched OSDX, its own data management platform, and is the main subject of the announcement...”
“The Trade Desk is the first external integration partner for OSDX, with the data made directly available inside its Kokai platform.”
“Virtual Minds previously provided OSDS Multi-ID Audiences via its DMP The Adex before the migration to OSDX.”
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