Virtual Minds

Virtual Minds operates as an enterprise adtech platform group, providing interoperable components across the advertising value chain: demand-side buying, ad serving, supply-side monetization, data management/marketplace, and linear TV ad management. It creates value by enabling advertisers and agencies to run data-driven, privacy-compliant campaigns across formats and channels, while helping publishers and broadcasters optimize yield and manage inventory. Deep integrations with European broadcasters and premium publishers, plus identity-agnostic and GDPR-focused capabilities, position it as a regional alternative to global adtech stacks. The holding structure consolidates multiple specialized platforms under one umbrella, encouraging cross-sell and tighter technical integration across the stack.

Virtual Minds GmbH is a Germany-based adtech holding company, wholly owned by ProSiebenSat.1 Media SE, that provides a full-stack programmatic advertising technology suite for European broadcasters, publishers, advertisers and agencies. Its portfolio includes an omnichannel DSP (Active Agent), a modular ad server and targeting platform (Adition), a supply-side platform for yield optimization (Yieldlab), a DMP and data marketplace (The Adex), and a TV-focused Media Manager for programmatic linear TV and other one-to-many channels.

The company generates revenue by licensing these platforms as SaaS, charging transaction and take-rate fees on media and data traded through its DSP, SSP and marketplace, and offering implementation and integration services, particularly for broadcasters and large publishers. Customers are primarily European media owners, sales houses, advertisers, agencies, and data owners seeking GDPR-compliant, identity-agnostic tools for planning, executing, measuring, and monetizing digital and TV advertising across channels.