Virtual Minds
Virtual Minds is a european full-stack adtech platform for programmatic advertising.
Analyst Perspective
Virtual Minds GmbH is a German adtech company owned by ProSiebenSat.1 Media SE. It operates a modular full-stack platform for programmatic advertising that includes a demand-side platform, ad server, supply-side platform, data management and marketplace capabilities, and broadcast monetisation software for linear TV and radio. Its products are built for advertisers, media agencies, publishers, broadcasters and media sales teams that need infrastructure for buying, serving, monetising and measuring advertising across digital and one-to-many channels. The company generates revenue from enterprise software licensing, platform access fees, transaction-based take-rates on programmatic media flows, and data-related monetisation tied to audience activation and marketplace activity. Its commercial model is centred on B2B clients that want European privacy-compliant adtech infrastructure and the ability to use multiple components of the stack together rather than relying on a single standalone tool.
Analyst Signal Briefing
Updated: 28 Jun 2026Under MFE-MediaForEurope’s control, Virtual Minds is consolidating leadership under Dirk von Borstel and Ricarda Jebsen following the departure of spokesperson Tom Peruzzi. The firm continues to scale its Media Manager to unify linear and CTV inventory for ProSiebenSat.1 and RTL Deutschland, while its Active Agent DSP now supports ten identity solutions, including Utiq. Strategic integrations of Visoon’s addressable-TV inventory via D-Force and the development of programmatic cinema applications further enhance cross-device monetisation capabilities, particularly for Joyn’s 8.3 million users, despite recent high-level product personnel transitions.
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Key insights about Virtual Minds
Category Differentiation
Virtual Minds is an enterprise adtech infrastructure provider, not a consumer media brand or a virtual reality company. It differs from pure-point solutions by operating a multi-product stack across DSP, SSP, ad serving, data and broadcast monetisation.
Virtual Minds: About
Virtual Minds sells proprietary B2B advertising infrastructure across the buy side, sell side, ad serving and data layers. It creates value by giving enterprise advertising participants a modular but integrated stack that supports campaign execution, inventory monetisation, identity-agnostic ad serving, audience data activation and broadcast inventory digitisation. The business benefits from cross-selling multiple products into the same client account, especially where advertisers, agencies, publishers and broadcasters want interoperable technology under European privacy standards.
How Virtual Minds Works & Monetises
Business model analysis and core revenue streams
Virtual Minds monetises through enterprise adtech software and transaction-linked platform economics. The DSP and SSP generate revenue through platform fees and take-rates on media spend or programmatic transactions. Adition is monetised through software licensing, platform access and implementation-oriented enterprise contracts. The Adex adds data marketplace revenue, audience activation fees and data licensing economics. Media Manager contributes broadcast monetisation software revenue from broadcaster and media-owner deployments. The company also increases contract value through bundled full-stack sales across multiple modules.
Revenue Channels
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Virtual Minds: Key Competitors & Alternatives
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This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
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A comprehensive market map of the CTV Commerce ecosystem.
Recent Signals (Virtual Minds)
Anna Schenk Joins ID5 as VP Product
Identity provider ID5 has appointed Anna Lena Schenk as Vice President Product. Schenk joins from Virtual Minds and previously held roles including at Semasio. In her new role she will lead product strategy and further development of ID5’s identity solutions, focusing on scaling the technology and adapting it to a more privacy- and regulation-driven digital ecosystem. ID5 frames the hire as a strengthening of its product and innovation capabilities; CEO and co-founder Mathieu Roche noted Schenk was a long-time customer and brings deep product and adtech experience.
Read original sourceDAZN Acquires ViewLift for About $100M
VideoWeek's Week in Review (published 2026-05-01) covers streaming and ad-tech developments: Netflix launched a vertical short-form feed called 'Clips' inside its mobile app as a discovery tool and potential short-form destination; French broadcaster Groupe M6 partnered with OpenAI to offer an M6+ app inside the ChatGPT Store enabling conversational discovery and direct links to content; Google, Meta and Amazon emphasised large AI investments during quarterly results (Google raised 2026 capex guidance, Meta increased planned capex, Amazon reported $20B+ AI‑chips revenue run rate); and multiple CTV and ad‑tech updates were reported including Pinterest launching CTV audiences after acquiring tvScientific, Roku's Roku Curate first‑party data integrations, Freewheel's outcomes-driven CTV platform, IAS's IAS Total TV measurement product, and IAB Europe publishing a CTV measurement and transparency framework for public comment.
Read original sourceVisoon Partners with D-Force to Boost Addressable TV Sales
Visoon Video Impact, the TV and big-screen sales arm linked to Axel Springer and Paramount, has entered a partnership with D-Force to expand the market reach of its programmatic addressable-TV inventory. The deal makes Visoon inventory from channels such as Welt and Comedy Central available via D-Force’s programmatic stack, enabling advertisers and media agencies to buy that inventory through the DSP Active Agent provided by Virtual Minds. Visoon executives framed the cooperation as enabling cross-seller programmatic purchasing and broader reach/efficiency in the addressable-TV universe; D-Force described the integration as creating a unique programmatic one-stop offering for addressable-TV advertising in Germany. The move adds news and entertainment environments to D-Force’s addressable-TV supply available to buyers.
Read original sourceVirtual Minds: Frequently Asked Questions
What is Virtual Minds?
Virtual Minds is a German adtech vendor that provides a modular full-stack for programmatic advertising, including DSP, SSP, ad server, data and broadcast monetisation products.
Who uses Virtual Minds?
Its users are enterprise buyers such as advertisers, media agencies, publishers, broadcasters, media owners, trading desks and data owners.
How does Virtual Minds make money?
It makes money through software licensing, platform access fees, transaction-based take-rates on programmatic activity, and data marketplace and activation revenue.
Company Facts
- Founded
- 2001
- Headquarters
- Germany
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- virtualminds.com