emetriq vs OS Data Solutions

Ravi Ahluwalia appointed CSO of One Tech Group

Ravi Ahluwalia, formerly Country Manager DACH at Vistar Media, has been appointed Chief Sales Officer (CSO) of One Tech Group, effective October 1, 2026. In his new role, he oversees the sales of the company's platform for digital out-of-home (DOOH), in-store retail media, and audio, as well as supporting partners in monetizing their inventory. Ahluwalia brings over two decades of leadership experience in digital media, including roles at R&S Dialog, Facelift, and emetriq. The appointment is part of One Tech Group's strategy to drive further expansion and strengthen its sales operations. Daniel Siegmund, founder and managing director, expressed confidence in Ahluwalia's expertise to contribute to the company's next growth phase.

• Ravi Ahluwalia appointed CSO of One Tech Group effective October 1, 2026
• Ahluwalia previously served as Country Manager DACH at Vistar Media for nearly five years
• He brings over 20 years of leadership experience in digital media

Deutsche Telekom brings social media pitch trend to TV ads

Deutsche Telekom launched a new advertising campaign called 'Unlimited Pitches' for its Unlimited mobile tariffs. The TV spots deliberately avoid professional actors and instead feature real families presenting ideas in the style of a social media pitch trend. One spot shows a young man with a deep voice explaining to his parents how adding family members via PlusKarten lowers the average price of the tariffs; another shows a young woman pitching to her father to equip their patchwork family with Unlimited plans. The campaign was developed by lead agency 0171 and directed by Sven Schrader. Media agency Mindshare is placing the spots on high-reach TV channels, supported by print, out-of-home, shop, and social media activities. Emetriq handles digital media distribution. Telekom manager Sven Grümer says the campaign humorously communicates the benefits of Unlimited tariffs and the 5G network.

• Deutsche Telekom launched the 'Unlimited Pitches' campaign for its Unlimited mobile tariffs.
• The TV spots feature real families rather than professional actors to appear authentic.
• The campaign targets patchwork families and promotes PlusKarten, which lower the average price per line when more people join.

Companies Underestimate First‑Party Data Value — Peter Lorenz

In an interview, Peter Lorenz (Director Business Development and Product Marketing at emetriq / T Advertising Solutions) argues that companies often undervalue their first‑party data and should prioritise data quality, consent and matchability over raw volume. He explains emetriq’s consent‑based approach: hashed login and web movement data from premium partners are matched via a Trusted Third Party to create seed audiences that can be scaled into lookalikes and activated on DSPs or matched to services like Utiq and SSP Equativ. Lorenz sees AI and large language models as both an opportunity for new audience modelling and a privacy/data‑sovereignty risk. He recommends advertisers: (1) inventory and understand existing data, (2) run small tests (e.g., reactivation campaigns), and (3) measure outcomes to prove value. He also defends the open web as a competitive advertising channel when combined with proper identity and data activation solutions.

• Peter Lorenz has worked at Emetriq (the umbrella brand of T Advertising Solutions) since late 2012 and is Director Business Development and Product Marketing.
• Emetriq uses consent‑based login and web movement data from premium partners; data are hashed and processed via a Trusted Third Party so emetriq never sees cleartext email addresses.
• After matching, emetriq builds a seed audience, scales via lookalike models, and activates segments on DSPs; segments can also be matched on Utiq and offered as curated deals on SSP Equativ.

OS Data Solutions launcht OSDX als Dateninfrastruktur für die Agentic Era – The Trade Desk erster Integrationspartner

OS Data Solutions launcht OSDX als Dateninfrastruktur für die Agentic Era – The Trade Desk erster Integrationspartner (2. September 2026)

OS Data Solutions launcht OSDX als Dateninfrastruktur für die Agentic Era – The Trade Desk erster Integrationspartner

2. September 2026 – OS Data Solutions launcht OSDX als Dateninfrastruktur für die Agentic Era – The Trade Desk erster Integrationspartner.