Observed Signal · Oct 6, 2026 · Hiring · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Ravi Ahluwalia appointed CSO of One Tech Group
Ravi Ahluwalia, formerly Country Manager DACH at Vistar Media, has been appointed Chief Sales Officer (CSO) of One Tech Group, effective October 1, 2026. In his new role, he oversees the sales of the company's platform for digital out-of-home (DOOH), in-store retail media, and audio, as well as supporting partners in monetizing their inventory. Ahluwalia brings over two decades of leadership experience in digital media, including roles at R&S Dialog, Facelift, and emetriq. The appointment is part of One Tech Group's strategy to drive further expansion and strengthen its sales operations. Daniel Siegmund, founder and managing director, expressed confidence in Ahluwalia's expertise to contribute to the company's next growth phase.
The appointment of an experienced sales leader from a major DOOH platform signals growth and strategic focus in the DOOH and retail media space within the German market, relevant to AdTech stakeholders.
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Key Takeaways & Evidence Grounding
- Ravi Ahluwalia appointed CSO of One Tech Group effective October 1, 2026
- Ahluwalia previously served as Country Manager DACH at Vistar Media for nearly five years
- He brings over 20 years of leadership experience in digital media
- One Tech Group provides programmatic advertising, ad serving, data activation, and inventory management for DOOH, in-store retail media, OOH, and audio
Connected Companies & Entities
3 Entities mapped“Ravi Ahluwalia geht als Chief Sales Officer zur One Tech Group....”
“Fast fünf Jahre leitete Ravi Ahluwalia das Deutschlandgeschäft von Vistar....”
“Bei der Telekom-Tochter emetriq trieb er die Etablierung von Datenlösungen voran....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Vistar Media Expands DACH Team to Boost DOOH Growth
Vistar Media, a New York–headquartered provider of programmatic Digital-Out-of-Home (DOOH) advertising technology, has expanded its DACH (Germany, Austria, Switzerland) team. The move follows the company’s acquisition last year by T-Mobile’s US telecom unit for $600 million. Ravi Ahluwalia, Country Manager DACH, said the hires will support growth in data-driven planning, targeting, addressability and measurability for programmatic DOOH. New appointments include Jonas Kuschan as Sales Director DACH (responsible for DSP business development), Dix Dudek as Sales Manager DACH, Isabell Santa Olalla as Senior Account Manager, and Matthias Walter as Supply Account Manager DACH, who will work closely with publishers to grow programmatic DOOH supply in the region. The hires bring experience from Teads, Gum Gum, Hygh, Ströer, Omnicom Group, OMD, Pilot and Kinesso.
DOOH Head Rolf Bakker Joins awk Executive Board
awk Aussenwerbung has promoted Rolf Bakker to Managing Director, DOOH & Operations and created its first C-level position with DOOH and technical infrastructure responsibility. Bakker, who joined the Koblenz-based company in September 2025 as Head of DOOH, will now oversee the expansion of the digital out-of-home business and all technical areas including construction, electrical, R&D and technical procurement. According to the company, Bakker has already driven a modernization of the DOOH infrastructure, developing new hardware, software and content-management solutions and preparing the network to grow to several thousand digital screens. awk says it now markets more than 50,000 advertising assets and is the number two player in the German outdoor advertising market behind Ströer.
Vistar Media's Kevin Smyth on Programmatic DOOH Challenges
In an interview with ExchangeWire, Kevin Smyth, Managing Director EMEA at Vistar Media, discusses the state of programmatic Digital Out-of-Home (DOOH). He identifies education as the biggest gap hindering adoption, emphasizing the need to educate advertisers and agencies on the benefits of automation, data-driven targeting, and measurability in DOOH. Smyth also highlights the growth of programmatic DOOH, the importance of measurement standards, and the potential of CTV convergence. He stresses that the industry must move beyond traditional OOH buying mindsets and embrace the programmatic ecosystem to unlock its full potential.
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