One Tech Group
One Tech Group is a adTech stack for DOOH, OOH, radio and print publishers.
Analyst Perspective
One Tech Group GmbH is a German AdTech vendor focused on monetisation infrastructure for one-to-many media channels, especially DOOH, OOH, radio and print. Its platform suite includes an ad server, SSP, data management platform and network management system that allow publishers and media owners to manage direct bookings, activate programmatic demand, control inventory, use audience data and monitor network performance from a unified environment. The company also provides managed service and consulting offers for publishers that want outsourced campaign execution, yield management or programme setup support. The company generates revenue through a hybrid model that combines software access to its proprietary platform stack with transaction-linked monetisation economics and service fees. Its direct customers are publishers, media owners, DOOH network operators, ad operations teams and programmatic sales organisations rather than consumer end-users. The business is positioned as specialist infrastructure for media owners seeking to digitise and monetise offline and one-to-many advertising inventory.
Analyst Signal Briefing
Updated: 23 Jul 2026One Tech Group has expanded its premium inventory through a partnership with Ocean Outdoor Germany, making 3D-capable large-format screens programmatically accessible via its SSP1 platform. The firm reports that approximately 95% of German in-store retail media screens are now integrated into its infrastructure. Leadership is prioritising the development of measurement solutions, AI-driven campaign optimisation, and auction-based buying models to support the maturation of programmatic Digital Out-of-Home as a standard component of media planning.
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Key insights about One Tech Group
Category Differentiation
One Tech Group is a publisher-focused AdTech infrastructure provider, not a consumer electronics company or a generic IT services reseller. It specialises in monetisation and operations for DOOH, OOH, radio and print inventory rather than mainstream web display advertising alone.
One Tech Group: About
One Tech Group sells proprietary advertising infrastructure to publishers and media owners operating one-to-many channels. Its value proposition is operational consolidation: direct sales management, programmatic monetisation, audience data activation and network administration are brought into one stack, reducing workflow fragmentation and improving inventory yield. The company complements software with operational services, allowing clients either to license the technology directly or outsource execution and optimisation to One Tech Group.
How One Tech Group Works & Monetises
Business model analysis and core revenue streams
Revenue comes from three core mechanisms. First, One Tech Group licenses access to its software products, including ADSERVER1, SSP1, DMP1, NMS1 and the broader unified platform, creating recurring SaaS-style software income. Second, the SSP-led monetisation layer generates transaction-linked revenue through percentage take-rates or revenue share on programmatic inventory monetisation. Third, the company charges service fees for managed operations, yield optimisation, consulting, staff training and business case advisory work, typically on a project, retainer or outsourced-service basis.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Featured on Market Maps
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This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Recent Signals (One Tech Group)
Ocean Outdoor Sells Programmatically via One Tech
One Tech Group and Ocean Outdoor Germany have agreed a partnership to make Ocean Outdoor’s premium large-format DOOH Highlight Screens programmatically bookable via One Tech Group’s SSP1. The integration aims to give media agencies and advertisers faster, more flexible access to Ocean Outdoor Germany’s urban, 3D-capable screens and to allow campaign management through the connected ad server. Ocean Outdoor Germany, active in Germany since 2024, promotes its DeepScreen technology that supports 3D displays, live streaming, augmented reality and gesture control. Both companies say the move expands planning and booking workflows by adding programmatic access to premium DOOH inventory.
Read original sourcepDOOH wird erwachsen – und zwingt Marketingteams zur Neuordnung
Programmatic DOOH wandert aus der Testphase in reguläre Mediapläne. Doch mit steigenden Budgets wächst auch der Druck: Marken müssen klären, wer den Kanal verantwortet, wie Erfolg gemessen wird und...
Read original sourceRetail Media Tech Ready; Market Must Deliver
In a MEEDIA interview Daniel Siegmund (One Tech Group) and David von Hilchen (StackAdapt) say retail media infrastructure in Germany is largely in place but the market now needs to supply measurement, data and smarter campaigns to unlock growth. They claim ~95% of in-store screens in Germany are programmatically bookable via One Tech Group's SSP1 and argue the next stage requires reliable proof of advertising effectiveness, better first‑party data, dynamic creatives and the use of AI agents to aid media planning and campaign optimization. They also expect auction-based buying to grow, see space for independent omnichannel DSPs alongside large platform players, and call for collaborative proof‑of‑concept testing by retailers, tech vendors and advertisers.
Read original sourceOne Tech Group: Frequently Asked Questions
What is One Tech Group?
One Tech Group is a German AdTech company that provides ad serving, SSP, data management and network management software for DOOH, OOH, print and radio publishers.
Who uses One Tech Group?
Its customers are publishers, media owners, DOOH network operators, programmatic sales teams and ad operations teams that need monetisation and campaign management infrastructure.
How does One Tech Group make money?
It makes money through software licensing, transaction-linked monetisation fees on programmatic activity, and service fees for managed operations and consulting.
Company Facts
- Headquarters
- Friedensallee 38, 22765 Hamburg
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- onetech.group