One Tech Group
AdTech stack for DOOH, OOH, radio and print publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- One Tech Group GmbH
- Entity type
- COMPANY
- Headquarters
- Friedensallee 38, 22765 Hamburg
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- onetech.group
What One Tech Group does
One Tech Group sells proprietary advertising infrastructure to publishers and media owners operating one-to-many channels. Its value proposition is operational consolidation: direct sales management, programmatic monetisation, audience data activation and network administration are brought into one stack, reducing workflow fragmentation and improving inventory yield. The company complements software with operational services, allowing clients either to license the technology directly or outsource execution and optimisation to One Tech Group.
Category differentiation
One Tech Group is a publisher-focused AdTech infrastructure provider, not a consumer electronics company or a generic IT services reseller. It specialises in monetisation and operations for DOOH, OOH, radio and print inventory rather than mainstream web display advertising alone.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
One Tech Group GmbH is a German AdTech vendor focused on monetisation infrastructure for one-to-many media channels, especially DOOH, OOH, radio and print. Its platform suite includes an ad server, SSP, data management platform and network management system that allow publishers and media owners to manage direct bookings, activate programmatic demand, control inventory, use audience data and monitor network performance from a unified environment. The company also provides managed service and consulting offers for publishers that want outsourced campaign execution, yield management or programme setup support. The company generates revenue through a hybrid model that combines software access to its proprietary platform stack with transaction-linked monetisation economics and service fees. Its direct customers are publishers, media owners, DOOH network operators, ad operations teams and programmatic sales organisations rather than consumer end-users. The business is positioned as specialist infrastructure for media owners seeking to digitise and monetise offline and one-to-many advertising inventory.
Company news briefing
Briefing updated:
Expanding its programmatic infrastructure, One Tech Group has partnered with Cyreen to integrate nearly 1,000 nationwide in-store retail media screens with RFID-based purchase measurement via its SSP1 platform. This builds on its recent DOOH expansion with Ocean Outdoor Germany and its technology integration into ARD Media's new programmatic audio product, Audionited. These developments collectively broaden the company's omnichannel inventory access across retail media, digital out-of-home, and audio channels.
Business model & monetisation
Revenue comes from three core mechanisms. First, One Tech Group licenses access to its software products, including ADSERVER1, SSP1, DMP1, NMS1 and the broader unified platform, creating recurring SaaS-style software income. Second, the SSP-led monetisation layer generates transaction-linked revenue through percentage take-rates or revenue share on programmatic inventory monetisation. Third, the company charges service fees for managed operations, yield optimisation, consulting, staff training and business case advisory work, typically on a project, retainer or outsourced-service basis.
- Platform licensing for ad server, SSP, DMP and network management
- SaaS / software subscription
- Programmatic inventory monetisation
- Percentage take-rate on media transactions or revenue share
- Managed service operations
- Service fee / retainer
- Consulting and training
- Project-based advisory fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
One Tech Group GmbH
IAB vendor record: 509
- Cookies declared
- No
- Non-cookie access declared
- No
- Indexed sellers.json entries
- 9 · onetech.group
Products & market categories
Featured market maps
- Digital Out of Home Map Germany
This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
ARD Media Launches Programmatic Audio Ad Product Audionited in October
Audio · Recorded impact score: 2/5
At DMEXCO, ARD Media CEO Ralf Hape announced Audionited, a programmatic audio ad product launching in October 2026. The platform unifies linear radio, webstreams, and podcasts into a single booking channel, offering one deal, one invoice, and unified reporting, simplifying campaign booking for agencies. Developed with technology partner Amily.One using its 'Amy' platform, Audionited integrates One Tech Group's SSP and initially covers ARD Media's radio inventory and third-party digital audio. Expansion to additional audio partners and video inventory is planned by 2027. In other industry news, SWR ends 'Talk mit Thees' after a continuous review, Servus Media and Welle 1 launch Austrian radio station Servus Radio, Hit Radio FFH starts a podcast on first responders, and Deutschlandfunk releases a documentary series about cloned horses.
- ARD Media will launch Audionited in October 2026, a programmatic audio ad product unifying linear radio, webstreams, and podcasts.
- Audionited offers one deal, one invoice, and unified reporting, simplifying cross-channel audio booking for agencies.
One Tech Group and Cyreen Make In-Store Retail Media Programmatically Bookable
Retail Media · Recorded impact score: 4/5
The One Tech Group and Cyreen have partnered to make in-store retail media programmatically bookable via One Tech Group's SSP1 platform. Cyreen's nationwide in-store screen network, comprising nearly 1,000 screens across food retail and beverage specialty stores, can now be purchased programmatically through a single access point. Cyreen also offers C.A.P. (Connecting Ad Impressions with Purchase), a technology that uses RFID to anonymously link screen ad exposure to actual purchases at the point of sale, enabling causal measurement of campaign effectiveness. This partnership expands access for agencies and advertisers, including non-endemic brands, to in-store inventory, with the RTG-Media network exclusively marketed by LAYA Group.
- One Tech Group and Cyreen integrate their in-store retail media offerings.
- Cyreen's in-store screen network is now programmatically bookable via One Tech Group's SSP1.
Ocean Outdoor Sells Programmatically via One Tech
Digital Out-of-Home (DOOH) · Recorded impact score: 3/5
One Tech Group and Ocean Outdoor Germany have agreed a partnership to make Ocean Outdoor’s premium large-format DOOH Highlight Screens programmatically bookable via One Tech Group’s SSP1. The integration aims to give media agencies and advertisers faster, more flexible access to Ocean Outdoor Germany’s urban, 3D-capable screens and to allow campaign management through the connected ad server. Ocean Outdoor Germany, active in Germany since 2024, promotes its DeepScreen technology that supports 3D displays, live streaming, augmented reality and gesture control. Both companies say the move expands planning and booking workflows by adding programmatic access to premium DOOH inventory.
- One Tech Group and Ocean Outdoor Germany have agreed a partnership to offer programmatic access to Ocean Outdoor inventory.
- Ocean Outdoor Germany’s Highlight Screens are now programmatically bookable via the One Tech Group’s SSP1.
Retail Media Tech Ready; Market Must Deliver
Retail Media · Recorded impact score: 3/5
In a MEEDIA interview Daniel Siegmund (One Tech Group) and David von Hilchen (StackAdapt) say retail media infrastructure in Germany is largely in place but the market now needs to supply measurement, data and smarter campaigns to unlock growth. They claim ~95% of in-store screens in Germany are programmatically bookable via One Tech Group's SSP1 and argue the next stage requires reliable proof of advertising effectiveness, better first‑party data, dynamic creatives and the use of AI agents to aid media planning and campaign optimization. They also expect auction-based buying to grow, see space for independent omnichannel DSPs alongside large platform players, and call for collaborative proof‑of‑concept testing by retailers, tech vendors and advertisers.
- About 95% of in-store screens in Germany can now be booked programmatically via the One Tech Group's SSP1, according to the interview.
- Daniel Siegmund is Founder and Managing Director of One Tech Group GmbH, a company focused on DOOH and retail technology solutions.
Explore company relationships
Questions about One Tech Group
What is One Tech Group?
One Tech Group is a German AdTech company that provides ad serving, SSP, data management and network management software for DOOH, OOH, print and radio publishers.
Who uses One Tech Group?
Its customers are publishers, media owners, DOOH network operators, programmatic sales teams and ad operations teams that need monetisation and campaign management infrastructure.
How does One Tech Group make money?
It makes money through software licensing, transaction-linked monetisation fees on programmatic activity, and service fees for managed operations and consulting.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
29 publicly documented primary sources and citations linked across the market graph.
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