Broadsign vs One Tech Group

Context Networks Selects Broadsign to Scale Contextual Advertising Across Display Networks

Context Networks has selected Broadsign to scale contextual advertising across display networks, as announced in a new blog post.

How Exterior Plus is driving Spain’s programmatic DOOH growth with Broadsign

Added 'Place Exchange by Broadsign' login link across the site, indicating integration of Place Exchange into Broadsign's product suite. Also replaced a featured blog article with a new customer spotlight on Exterior Plus.

ARD Media Launches Programmatic Audio Ad Product Audionited in October

At DMEXCO, ARD Media CEO Ralf Hape announced Audionited, a programmatic audio ad product launching in October 2026. The platform unifies linear radio, webstreams, and podcasts into a single booking channel, offering one deal, one invoice, and unified reporting, simplifying campaign booking for agencies. Developed with technology partner Amily.One using its 'Amy' platform, Audionited integrates One Tech Group's SSP and initially covers ARD Media's radio inventory and third-party digital audio. Expansion to additional audio partners and video inventory is planned by 2027. In other industry news, SWR ends 'Talk mit Thees' after a continuous review, Servus Media and Welle 1 launch Austrian radio station Servus Radio, Hit Radio FFH starts a podcast on first responders, and Deutschlandfunk releases a documentary series about cloned horses.

• ARD Media will launch Audionited in October 2026, a programmatic audio ad product unifying linear radio, webstreams, and podcasts.
• Audionited offers one deal, one invoice, and unified reporting, simplifying cross-channel audio booking for agencies.
• Technology partner is Amily.One, using its 'Amy' platform and integrating One Tech Group's SSP.

One Tech Group and Cyreen Make In-Store Retail Media Programmatically Bookable

The One Tech Group and Cyreen have partnered to make in-store retail media programmatically bookable via One Tech Group's SSP1 platform. Cyreen's nationwide in-store screen network, comprising nearly 1,000 screens across food retail and beverage specialty stores, can now be purchased programmatically through a single access point. Cyreen also offers C.A.P. (Connecting Ad Impressions with Purchase), a technology that uses RFID to anonymously link screen ad exposure to actual purchases at the point of sale, enabling causal measurement of campaign effectiveness. This partnership expands access for agencies and advertisers, including non-endemic brands, to in-store inventory, with the RTG-Media network exclusively marketed by LAYA Group.

• One Tech Group and Cyreen integrate their in-store retail media offerings.
• Cyreen's in-store screen network is now programmatically bookable via One Tech Group's SSP1.
• Cyreen's C.A.P. technology connects ad impressions to purchases using RFID and checkout data.

Ocean Outdoor Sells Programmatically via One Tech

One Tech Group and Ocean Outdoor Germany have agreed a partnership to make Ocean Outdoor’s premium large-format DOOH Highlight Screens programmatically bookable via One Tech Group’s SSP1. The integration aims to give media agencies and advertisers faster, more flexible access to Ocean Outdoor Germany’s urban, 3D-capable screens and to allow campaign management through the connected ad server. Ocean Outdoor Germany, active in Germany since 2024, promotes its DeepScreen technology that supports 3D displays, live streaming, augmented reality and gesture control. Both companies say the move expands planning and booking workflows by adding programmatic access to premium DOOH inventory.

• One Tech Group and Ocean Outdoor Germany have agreed a partnership to offer programmatic access to Ocean Outdoor inventory.
• Ocean Outdoor Germany’s Highlight Screens are now programmatically bookable via the One Tech Group’s SSP1.
• Ocean Outdoor’s screens use the company’s “DeepScreen-Technologie” enabling 3D, live-streaming, augmented reality and gesture control.