Observed Signal · Sep 14, 2026 · Partnership · Source: Meedia · Impact: 4/5 · Sentiment: Positive
One Tech Group and Cyreen Make In-Store Retail Media Programmatically Bookable
The One Tech Group and Cyreen have partnered to make in-store retail media programmatically bookable via One Tech Group's SSP1 platform. Cyreen's nationwide in-store screen network, comprising nearly 1,000 screens across food retail and beverage specialty stores, can now be purchased programmatically through a single access point. Cyreen also offers C.A.P. (Connecting Ad Impressions with Purchase), a technology that uses RFID to anonymously link screen ad exposure to actual purchases at the point of sale, enabling causal measurement of campaign effectiveness. This partnership expands access for agencies and advertisers, including non-endemic brands, to in-store inventory, with the RTG-Media network exclusively marketed by LAYA Group.
This marks a significant advancement in making in-store retail media programmatically accessible and measurable, potentially expanding the market and enabling causal proof of campaign effectiveness.
Key Takeaways & Evidence Grounding
- One Tech Group and Cyreen integrate their in-store retail media offerings.
- Cyreen's in-store screen network is now programmatically bookable via One Tech Group's SSP1.
- Cyreen's C.A.P. technology connects ad impressions to purchases using RFID and checkout data.
- C.A.P. claims to have been tested in 237 campaigns with around 30 million analyzed customer journeys.
- Cyreen's network includes nearly 1,000 screens, backed by partners like the RTG-Media network and ProGetränke.
Connected Companies & Entities
2 Entities mappedOne Tech Group
AdTech stack for DOOH, OOH, radio and print publishers.
“The One Tech Group and Cyreen connect their offerings in the in-store retail media space....”
Cyreen
Retail media platform linking in-store ad exposure to purchases.
“Cyreen's nationwide in-store screen network is now programmatically bookable via One Tech Group's SSP1....”
Ontology Mapping & Concepts
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