In-Store Merchandising & Shelf Auditing · AdTech Vendor · Data Provider / Broker
Cyreen
Retail media platform linking in-store ad exposure to purchases.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Cyreen GmbH
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Germany
- Market cluster / sector
- In-Store Merchandising & Shelf Auditing
- Market role
- AdTech Vendor · Data Provider / Broker
- Official website
- cyreen.de
What Cyreen does
Cyreen provides a proprietary retail media technology stack for brick-and-mortar stores. It creates value by enabling retailers to monetise in-store environments with measurable advertising, while giving brands and agencies closed-loop attribution on physical store campaigns. Its model combines software access, analytics, data-driven measurement and monetisation of in-store ad inventory.
Category differentiation
Cyreen is not a general digital signage company or a pure retail consultancy. It is a retail media AdTech platform focused on measurable in-store advertising and offline attribution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Cyreen is a German AdTech vendor focused on measurable in-store retail media for physical retail environments. Its core platform, C.A.P., delivers advertising through in-store screens and links shopper exposure data to receipt-level purchase outcomes, allowing retailers, FMCG brands and agencies to assess offline campaign effectiveness in a way that resembles digital attribution. The company also offers analytics products that turn in-store behavioural and transactional data into campaign reporting and store performance insights.
Company news briefing
Briefing updated:
Cyreen has expanded its in-store retail media capabilities through a strategic partnership with One Tech Group, enabling programmatic inventory booking via the SSP1 platform. The company has also demonstrated measurable sales impacts and conversion uplifts for major brands such as SanLucar and Ferrero by leveraging its C.A.P. technology to link digital screen ad exposure with point-of-sale purchase data.
Business model & monetisation
Cyreen uses a hybrid monetisation model: recurring SaaS or platform fees for analytics and reporting products such as C.A.P. Explorer and Retail Analytics; media revenue from in-store advertising delivered through C.A.P. screens; and data or measurement-linked commercial value from connecting ad exposure to receipt and store performance data. Campaign pricing is based on inventory, contacts or campaign budgets, while analytics access is more consistent with subscription or software fees.
- In-store advertising campaigns
- Media inventory sales against retailer environments and campaign delivery
- Analytics and reporting platform access
- SaaS / software subscription
- Retail data and measurement services
- Data-driven analytics and attribution value
Products & capabilities
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Competitors & alternatives
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Enterprise digital signage and in-store retail media platform provider.
Polish adtech firm linking mobile media to measurable business outcomes.
Retail media software for retailers building in-house ad networks.
Location intelligence and retail media platform for offline attribution.
Retail media and programmatic adtech with closed-loop attribution.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Cyreen und SanLucar machen Werbewirkung am PoS messbar
Product & Platform Launch
At the Deutscher Obst & Gemüse Kongress (DOGK) in Düsseldorf, Cyreen and SanLucar presented results from an in-store retail media campaign that brought digital measurement to physical retail. Utilizing intelligent sensors and camera technology in shopping carts, the partnership measured impressions and demonstrated a significant sales uplift. The campaign more than doubled SanLucar's overall conversion rate and created positive spillover effects across its broader product portfolio.
- Gianna Carbone (SanLucar) and Ciril Hofmann (Cyreen) presented the campaign results under the title 'In-Store Retail Media: Messbar anders' at the DOGK in Düsseldorf.
- Cyreen deployed intelligent sensors and camera technology in shopping carts to generate data for precise targeting and impression reporting in the produce aisle.
Ferrero Measures Retail Media DOOH Sales Impact
Retail Media · Recorded impact score: 2/5
This case study details how Ferrero, for its Eat Natural brand, measured the sales impact of in-store Digital Out-of-Home (DOOH) advertising. The campaign ran for two weeks across 59 stores of a retail partner, utilizing 328 digital screens. By linking ad exposure data with the retailer's point-of-sale (POS) data, the analysis quantified the campaign's contribution to sales. Key findings included a 114% higher conversion rate among shoppers exposed to the ads, a 106% sales uplift for those shoppers, and a 29% incremental uplift in total sales. The insights also revealed optimal times of day for advertising, enabling more effective media planning. This approach demonstrates the potential of connecting DOOH exposure with transaction data to optimize retail media campaigns.
- Ferrero's Eat Natural brand ran a two-week in-store DOOH campaign across 59 stores with 328 digital screens.
- The campaign linked ad exposure data with retailer POS data to measure sales impact.
Ferrero misst den Abverkauf bis zur optimalen Werbezeit
Product & Platform Launch
A retail media campaign for Ferrero's brand Eat Natural leveraged instore DOOH screens and checkout receipt data to measure conversion rates, optimal time slots, and frequency. Running across 328 screens in 59 retail stores over two weeks, the campaign achieved a 114 percent higher conversion rate and a 106 percent sales uplift among exposed shoppers. The infrastructure builds on Cyreen's CAP technology marketed through Laya Group across retail partners.
- The campaign ran for two weeks across 59 retail store locations using 328 digital screens.
- Shoppers exposed to ads showed a 114 percent higher conversion rate and a 106 percent sales uplift.
One Tech Group and Cyreen Make In-Store Retail Media Programmatically Bookable
Retail Media · Recorded impact score: 4/5
The One Tech Group and Cyreen have partnered to make in-store retail media programmatically bookable via One Tech Group's SSP1 platform. Cyreen's nationwide in-store screen network, comprising nearly 1,000 screens across food retail and beverage specialty stores, can now be purchased programmatically through a single access point. Cyreen also offers C.A.P. (Connecting Ad Impressions with Purchase), a technology that uses RFID to anonymously link screen ad exposure to actual purchases at the point of sale, enabling causal measurement of campaign effectiveness. This partnership expands access for agencies and advertisers, including non-endemic brands, to in-store inventory, with the RTG-Media network exclusively marketed by LAYA Group.
- One Tech Group and Cyreen integrate their in-store retail media offerings.
- Cyreen's in-store screen network is now programmatically bookable via One Tech Group's SSP1.
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Questions about Cyreen
What is Cyreen?
Cyreen is a German retail media technology company that enables measurable in-store advertising and links shopper exposure to purchase outcomes.
Who uses Cyreen?
Retailers, retail media operators, FMCG brands, agencies, analysts and store teams use Cyreen’s in-store media and analytics products.
How does Cyreen make money?
Cyreen appears to earn revenue from in-store campaign delivery, media inventory sales, and software or analytics access tied to measurement and retail insights.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
4 publicly documented primary sources and citations linked across the market graph.
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