Cyreen
Retail media platform linking in-store ad exposure to purchases.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Cyreen GmbH
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Schaumainkai 87-91, 60596 Frankfurt am Main, Germany
- Market role
- AdTech Vendor
- Official website
- cyreen.de
What Cyreen does
Cyreen provides a proprietary retail media technology stack for brick-and-mortar stores. It creates value by enabling retailers to monetise in-store environments with measurable advertising, while giving brands and agencies closed-loop attribution on physical store campaigns. Its model combines software access, analytics, data-driven measurement and monetisation of in-store ad inventory.
Category differentiation
Cyreen is not a general digital signage company or a pure retail consultancy. It is a retail media AdTech platform focused on measurable in-store advertising and offline attribution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Cyreen is a German AdTech vendor focused on measurable in-store retail media for physical retail environments. Its core platform, C.A.P., delivers advertising through in-store screens and links shopper exposure data to receipt-level purchase outcomes, allowing retailers, FMCG brands and agencies to assess offline campaign effectiveness in a way that resembles digital attribution. The company also offers analytics products that turn in-store behavioural and transactional data into campaign reporting and store performance insights.
Business model & monetisation
Cyreen uses a hybrid monetisation model: recurring SaaS or platform fees for analytics and reporting products such as C.A.P. Explorer and Retail Analytics; media revenue from in-store advertising delivered through C.A.P. screens; and data or measurement-linked commercial value from connecting ad exposure to receipt and store performance data. Campaign pricing is based on inventory, contacts or campaign budgets, while analytics access is more consistent with subscription or software fees.
- In-store advertising campaigns
- Media inventory sales against retailer environments and campaign delivery
- Analytics and reporting platform access
- SaaS / software subscription
- Retail data and measurement services
- Data-driven analytics and attribution value
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
One Tech Group and Cyreen Make In-Store Retail Media Programmatically Bookable
Retail Media · Recorded impact score: 4/5
The One Tech Group and Cyreen have partnered to make in-store retail media programmatically bookable via One Tech Group's SSP1 platform. Cyreen's nationwide in-store screen network, comprising nearly 1,000 screens across food retail and beverage specialty stores, can now be purchased programmatically through a single access point. Cyreen also offers C.A.P. (Connecting Ad Impressions with Purchase), a technology that uses RFID to anonymously link screen ad exposure to actual purchases at the point of sale, enabling causal measurement of campaign effectiveness. This partnership expands access for agencies and advertisers, including non-endemic brands, to in-store inventory, with the RTG-Media network exclusively marketed by LAYA Group.
- One Tech Group and Cyreen integrate their in-store retail media offerings.
- Cyreen's in-store screen network is now programmatically bookable via One Tech Group's SSP1.
DOGK 2026: Ein Saal, alle Themen, drei Bühnen
Recorded impact score: 3/5
Cyreen's press page now includes a new mention: a news article about DOGK 2026, likely indicating the company's involvement or coverage at the event.
Team | Wir sind Cyreen
Recorded impact score: 4/5
Ein talentiertes und vielseitiges Team mit einer bahnbrechenden Vision, um neue Retail Media Standards zu setzen.
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Questions about Cyreen
What is Cyreen?
Cyreen is a German retail media technology company that enables measurable in-store advertising and links shopper exposure to purchase outcomes.
Who uses Cyreen?
Retailers, retail media operators, FMCG brands, agencies, analysts and store teams use Cyreen’s in-store media and analytics products.
How does Cyreen make money?
Cyreen appears to earn revenue from in-store campaign delivery, media inventory sales, and software or analytics access tied to measurement and retail insights.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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