Proxi.cloud
Proxi.cloud is a location intelligence and retail media platform for offline attribution.
Analyst Perspective
proxi.cloud is a Polish adtech and analytics company that provides location intelligence, offline attribution and retail media activation products to business customers. Its platform uses anonymised geofencing, Wi‑Fi, Bluetooth and partner purchase data to analyse real-world consumer behaviour, build audience segments, execute campaigns and measure outcomes such as store visits, reach and sales impact. The company sells to retailers, FMCG brands, automotive and fuel operators, advertisers and media agencies. It generates revenue through SaaS-style access to analytics products, data-driven campaign activation and measurement services, and commercial use of proprietary location and purchase datasets embedded in its products. As of 2025, the company is part of Grupa Blix.
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Key insights about Proxi.cloud
Category Differentiation
proxi.cloud is not a general cloud infrastructure provider. It is a B2B location intelligence, retail media and offline attribution platform focused on advertising and analytics use cases.
Proxi.cloud: About
The company operates a B2B data-driven adtech model. It gathers and processes anonymised real-world location and partner purchase signals, turns them into audience and measurement products, and sells those capabilities through software access and campaign execution. Value is created by helping advertisers and retailers improve targeting, prove incremental store visits or sales impact, and optimise media based on observed offline behaviour rather than modelled assumptions.
How Proxi.cloud Works & Monetises
Business model analysis and core revenue streams
proxi.cloud monetises through a mix of software access, data-enabled analytics and managed media activation. Revenue appears to come from SaaS platform access for analytics and measurement, usage- or campaign-based fees tied to advertising execution, and premium pricing for access to proprietary deterministic location and purchase data. Some engagements are likely value-based or performance-linked through metrics such as cost per visit, sales uplift or campaign impact reporting.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Proxi.cloud)
Newsletter Proxi Retail Insights - Proxi.cloud
Proxi Retail Insights to ekskluzywne zestawienie danych o liczbie klientów w sklepach spożywczych. Dzięki naszym danym co miesiąc dostarczymy Ci rzetelne informacje, które mogą stać się kluczowym benchmarkiem dla Twoich wyników sprzedażowych.
Read original sourceChanges in Company Leadership
The current version of the webpage lists a new leadership team, with Mateusz Chołuj as CEO, Justyna Wojtczak as Head of Technology, Anna Grzegorek as Chief of Staff, and Jacek Pierściński as Campaign Operations Lead.
Read original sourceProxi.cloud Leadership Team
The current leadership team includes Mateusz Chołuj as CEO, Justyna Wojtczak as Head of Technology, and Anna Grzegorek as Chief of Staff, among others.
Read original sourceProxi.cloud: Frequently Asked Questions
What is proxi.cloud?
proxi.cloud is a Polish B2B adtech and analytics company that uses anonymised location and purchase data for audience targeting, retail media and offline attribution.
Who uses proxi.cloud?
Its customers are retailers, FMCG brands, advertisers, media agencies, fuel and automotive operators, and retail media teams that need measurable store and sales outcomes.
How does proxi.cloud make money?
It makes money through software access, data-enabled analytics, campaign activation fees and related implementation or managed service work.
Company Facts
- Founded
- 2015
- Headquarters
- ul. Dąbrowskiego 79A, X piętro, 60-529 Poznań
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- proxi.cloud