Proxi.cloud
Location intelligence and retail media platform for offline attribution.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Proxi.Cloud Sp. z o.o.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- ul. Dąbrowskiego 79A, X piętro, 60-529 Poznań
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- proxi.cloud
What Proxi.cloud does
The company operates a B2B data-driven adtech model. It gathers and processes anonymised real-world location and partner purchase signals, turns them into audience and measurement products, and sells those capabilities through software access and campaign execution. Value is created by helping advertisers and retailers improve targeting, prove incremental store visits or sales impact, and optimise media based on observed offline behaviour rather than modelled assumptions.
Category differentiation
proxi.cloud is not a general cloud infrastructure provider. It is a B2B location intelligence, retail media and offline attribution platform focused on advertising and analytics use cases.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
proxi.cloud is a Polish adtech and analytics company that provides location intelligence, offline attribution and retail media activation products to business customers. Its platform uses anonymised geofencing, Wi‑Fi, Bluetooth and partner purchase data to analyse real-world consumer behaviour, build audience segments, execute campaigns and measure outcomes such as store visits, reach and sales impact. The company sells to retailers, FMCG brands, automotive and fuel operators, advertisers and media agencies. It generates revenue through SaaS-style access to analytics products, data-driven campaign activation and measurement services, and commercial use of proprietary location and purchase datasets embedded in its products. As of 2025, the company is part of Grupa Blix.
Company news briefing
Briefing updated:
Proxi.cloud has reorganised its leadership team, appointing Mateusz Chołuj as CEO, Justyna Wojtczak as Head of Technology, and Anna Grzegorek as Chief of Staff. To expand its data services, the company has also launched "Proxi Retail Insights", providing monthly analysis of customer footfall within grocery stores. This initiative offers retailers and partners a standardised benchmark to evaluate sales performance and consumer behaviour.
Business model & monetisation
proxi.cloud monetises through a mix of software access, data-enabled analytics and managed media activation. Revenue comes from SaaS platform access for analytics and measurement, usage- or campaign-based fees tied to advertising execution, and premium pricing for access to proprietary deterministic location and purchase data. Some engagements are likely value-based or performance-linked through metrics such as cost per visit, sales uplift or campaign impact reporting.
- Analytics and measurement platform access
- Software Subscription
- Campaign activation for drive-to-store and reach products
- Percentage Take-Rate
- Managed implementation and campaign services
- Service Fee
- Embedded proprietary data monetisation
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Proxi.cloud sp. z o.o.
IAB vendor record: 427
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9
- Declared feature IDs
- 1, 3
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Proxi.cloud
What is proxi.cloud?
proxi.cloud is a Polish B2B adtech and analytics company that uses anonymised location and purchase data for audience targeting, retail media and offline attribution.
Who uses proxi.cloud?
Its customers are retailers, FMCG brands, advertisers, media agencies, fuel and automotive operators, and retail media teams that need measurable store and sales outcomes.
How does proxi.cloud make money?
It makes money through software access, data-enabled analytics, campaign activation fees and related implementation or managed service work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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