JUSTTAG Group

The company operates a B2B adtech model built around proprietary data assets, identity infrastructure and measurement tooling. It creates value by turning transactional, behavioural and location signals into targetable audiences, retail media activation and verified attribution products, then monetises those capabilities through platform access, data-enabled campaign activation and managed services. Its model is strengthened by retailer integrations and by connecting media delivery to observable commercial outcomes such as store visits and sales.

JUSTTAG Group is a Polish advertising technology company that provides retail media technology, audience targeting, identity resolution and campaign measurement products for brands, retailers, agencies and media-buying teams. Its platform links online advertising exposure with transactional, location and offline sales data, allowing clients to target audiences, run campaigns and measure outcomes such as store visits and purchase impact.

The business makes money through a hybrid model of software, data and managed campaign services. Its product suite includes retail media activation, audience segmentation, cookieless identity, analytics and offline attribution, while its campaign services layer adds planning, creative and execution support. The June 2024 acquisition of AdRino expanded its native and performance marketing capabilities.