Retail Media Networks & Commerce · Data Provider / Broker · AdTech Vendor
JUSTTAG Group
Retail media and measurement platform linking ads to sales.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- JUSTTAG sp. z o.o.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Al. Ujazdowskie 13, 00-567 Warszawa
- Company size
- 50–200
- Market cluster / sector
- Retail Media Networks & Commerce
- Market role
- Data Provider / Broker · AdTech Vendor
- Official website
- justtag.com
What JUSTTAG Group does
The company operates a B2B adtech model built around proprietary data assets, identity infrastructure and measurement tooling. It creates value by turning transactional, behavioural and location signals into targetable audiences, retail media activation and verified attribution products, then monetises those capabilities through platform access, data-enabled campaign activation and managed services. Its model is strengthened by retailer integrations and by connecting media delivery to observable commercial outcomes such as store visits and sales.
Category differentiation
JUSTTAG Group is a B2B adtech and retail media company, not a consumer app or a general-purpose AI model provider. It should also be distinguished from pure agencies because it sells proprietary identity, targeting and measurement technology alongside services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
JUSTTAG Group is a Polish advertising technology company that provides retail media technology, audience targeting, identity resolution and campaign measurement products for brands, retailers, agencies and media-buying teams. Its platform links online advertising exposure with transactional, location and offline sales data, allowing clients to target audiences, run campaigns and measure outcomes such as store visits and purchase impact. The business makes money through a hybrid model of software, data and managed campaign services. Its product suite includes retail media activation, audience segmentation, cookieless identity, analytics and offline attribution, while its campaign services layer adds planning, creative and execution support. The June 2024 acquisition of AdRino expanded its native and performance marketing capabilities.
Business model & monetisation
JUSTTAG uses a hybrid monetisation model combining software subscription or usage fees, data-enabled media activation fees and managed service revenue. Revenue likely comes from retail media technology and activation fees, audience/data monetisation tied to campaign usage, licensing or access fees for analytics, attribution and identity products, and campaign execution fees that may include performance-linked pricing based on measurable outcomes such as sales uplift or store visits.
- Retail media activation
- Percentage take-rate or platform fee on media activation
- Managed campaign services
- Service fee or retainer, potentially performance-linked
- Audience targeting and data products
- Data-enabled campaign pricing or software access fees
- Attribution and analytics
- Software subscription or licensing
- Identity products
- Platform access or usage-based licensing
Products & capabilities
No products with linked sources are available in this view.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Justtag Sp. z o.o.
IAB vendor record: 745
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 7, 9
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Justtag Nordics Oy
IAB vendor record: 1242
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 3
- Declared special feature IDs
- 1
Competitors & alternatives
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AI advertising, mobile monetisation and measurement platform for digital businesses.
White-labelled programmatic advertising platform for agencies and reseller partners.
Deep-learning DSP for performance advertising and retargeting.
Premium digital advertising platform for publishers, agencies and advertisers.
Commerce data platform for targeting, insights and purchase-based measurement.
Side-by-side comparisons
Subsidiaries & acquisitions
Polish audience data platform for segmentation, activation and monetisation.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about JUSTTAG Group
What is JUSTTAG Group?
JUSTTAG Group is a Polish adtech company offering retail media technology, targeting, identity resolution, analytics and campaign measurement tied to sales and store visits.
Who uses JUSTTAG Group?
Its customers are brands, retailers, agencies, media planners, programmatic buyers and marketing or data teams that need audience targeting and measurable campaign outcomes.
How does JUSTTAG Group make money?
It earns revenue from software and data products, retail media activation fees and managed campaign services, with some pricing linked to measurable performance outcomes.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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