Audience Solutions
Polish audience data platform for segmentation, activation and monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Audience Solutions S.A.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Aleje Ujazdowskie 13, 00-567 Warsaw, Poland
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- audience-solutions.com
What Audience Solutions does
The business combines proprietary software with licensable data assets and managed analytics services. It creates value by collecting and structuring audience data, packaging it into usable segments, integrating those segments into external buying platforms, and enabling publishers or data owners to monetise their data. Enterprise clients can also license dedicated private deployments, while marketers and agencies can buy ready-made or custom segments and related analytical services.
Category differentiation
This is a Polish audience data and DMP business, not a generic market research agency or a consumer-facing media brand. It should also be distinguished from broad global CDP vendors by its regional focus and programmatic audience monetisation orientation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Audience Solutions is a Polish adtech and data business that provides audience data management, segmentation, activation, and monetisation products for advertisers, agencies, publishers, and enterprise data owners. Its core offering is a proprietary DMP/CDP-style stack used to collect, aggregate, analyse, and segment user data, then activate those segments through integrations with programmatic buying platforms. It also offers private on-premises deployments for clients that need dedicated infrastructure and tighter control over first-party data.
Business model & monetisation
Audience Solutions monetises through a mix of software licensing, data-as-a-service, and managed services. Revenue comes from licensing DMP infrastructure, including private single-tenant deployments; selling prebuilt and bespoke audience segments through programmatic integrations; charging publishers and data owners on page-view or unique-user based data monetisation models; and providing audience research, enrichment, and analytics services on project or ongoing commercial agreements.
- DMP and private DMP licensing
- SaaS / software licensing for standard and dedicated deployments
- Audience segment sales and marketplace data
- Data licensing through programmatic integrations
- Publisher and data owner monetisation programmes
- Usage-based pricing on page views or unique users
- Audience research and analytics services
- Service fee / project-based managed services
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Audience Solutions S.A.
IAB vendor record: 160
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 3
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Audience Solutions
What is Audience Solutions?
Audience Solutions is a Polish adtech company that provides audience data management, segmentation, activation, and data monetisation products for advertisers, agencies, publishers, and enterprise data owners.
Who uses Audience Solutions?
Its products are used by advertisers, agencies, DSP traders, publishers, and enterprises that need audience segmentation, first-party data control, or data monetisation capabilities.
How does Audience Solutions make money?
It makes money through software licensing, private DMP deployments, sales of audience data segments, usage-based data monetisation models, and managed analytics or research services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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