Audience Solutions
Audience Solutions is a polish audience data platform for segmentation, activation and monetisation.
Analyst Perspective
Audience Solutions is a Polish adtech and data business that provides audience data management, segmentation, activation, and monetisation products for advertisers, agencies, publishers, and enterprise data owners. Its core offering is a proprietary DMP/CDP-style stack used to collect, aggregate, analyse, and segment user data, then activate those segments through integrations with programmatic buying platforms. It also offers private on-premises deployments for clients that need dedicated infrastructure and tighter control over first-party data.
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Key insights about Audience Solutions
Category Differentiation
This is a Polish audience data and DMP business, not a generic market research agency or a consumer-facing media brand. It should also be distinguished from broad global CDP vendors by its regional focus and programmatic audience monetisation orientation.
Audience Solutions: About
The business combines proprietary software with licensable data assets and managed analytics services. It creates value by collecting and structuring audience data, packaging it into usable segments, integrating those segments into external buying platforms, and enabling publishers or data owners to monetise their data. Enterprise clients can also license dedicated private deployments, while marketers and agencies can buy ready-made or custom segments and related analytical services.
How Audience Solutions Works & Monetises
Business model analysis and core revenue streams
Audience Solutions monetises through a mix of software licensing, data-as-a-service, and managed services. Revenue comes from licensing DMP infrastructure, including private single-tenant deployments; selling prebuilt and bespoke audience segments through programmatic integrations; charging publishers and data owners on page-view or unique-user based data monetisation models; and providing audience research, enrichment, and analytics services on project or ongoing commercial agreements.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Audience Solutions)
Evorra and the7stars Unite for Next-Gen Audience Solutions
Evorra, a next-generation SaaS audience and data platform, has partnered with the7stars, a leading UK independent media agency, to deliver compliant and addressable multi-market audience solutions for the7stars' clients. The collaboration emphasizes cookieless, privacy-conscious targeting, supported by new data partners to ensure transparent and controlled data usage. Aaron Ritoper, co-founder and CEO of Evorra, highlighted the agency's openness to integrate Evorra’s proposition into client offerings, while Adam Chugg of the7stars stressed the importance of data quality and scale for campaign performance, noting Evorra as a foundational part of Gravity Connect. Since launch, Evorra has grown its client base across the US, UK, France, the Middle East, and Spain. The partnership positions both companies at the forefront of next-gen data solutions in advertising.
Read original sourceAudience Solutions: Frequently Asked Questions
What is Audience Solutions?
Audience Solutions is a Polish adtech company that provides audience data management, segmentation, activation, and data monetisation products for advertisers, agencies, publishers, and enterprise data owners.
Who uses Audience Solutions?
Its products are used by advertisers, agencies, DSP traders, publishers, and enterprises that need audience segmentation, first-party data control, or data monetisation capabilities.
How does Audience Solutions make money?
It makes money through software licensing, private DMP deployments, sales of audience data segments, usage-based data monetisation models, and managed analytics or research services.
Company Facts
- Founded
- 2015
- Headquarters
- Aleje Ujazdowskie 13, 00-567 Warsaw, Poland
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- audience-solutions.com