Samhub
Publisher monetisation and first-party data platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Samhub AB
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Kungsportsavenyen 21, 411 36 Gothenburg, Sweden
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- samhub.io
What Samhub does
Samhub sells an integrated B2B software platform to publishers, media owners, media sales teams and retail media operators. It creates value by consolidating several functions that are often bought separately—CDP/DMP-style data handling, contextual targeting, identity management, sales analytics and engagement tooling—into one platform. This lets clients unify first-party data, activate audiences across ad channels, support subscription growth and improve media monetisation economics.
Category differentiation
Samhub is not a publisher, DSP or SSP; it is a B2B software platform serving publishers, media teams and retail media operators. It should be understood as a publisher monetisation and first-party data infrastructure vendor rather than a consumer media brand.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Samhub is a Swedish B2B software company that provides a privacy-first monetisation and data platform for publishers, media companies and retail media operators. Its core offer combines customer data and clean room-style capabilities, contextual analysis, identity graph functions, reporting and engagement tools so clients can enrich audience data, improve ad targeting, grow subscriptions and increase advertising yield while remaining GDPR-compliant. The company makes money primarily through SaaS-style platform fees, with pricing positioned around usage, audience scale or revenue growth. Its direct customers are business users inside publishing, media sales and retail media organisations rather than consumers. Samhub’s commercial value proposition is to replace multiple fragmented tools with one integrated stack that reduces complexity and costs while improving CPMs, advertiser reporting and subscription conversion.
Company news briefing
Briefing updated:
Samhub has formalised its leadership under Founder and CEO Martin Bergqvist, emphasising a commitment to ethical data practices and independent journalism. The company recently expanded its offering with a media monitoring tool and a privacy-centric targeting solution, First-party Lookalike Audiences. Additionally, Samhub has updated its technical infrastructure with new marketing cookies to enable cross-site tracking for targeted advertising purposes.
Business model & monetisation
The monetisation model is primarily SaaS / software subscription, with pricing framed as 'pay as you grow' and linked to platform usage, audience scale or revenue uplift. Samhub also captures value by replacing multiple point solutions, which supports budget consolidation and makes ROI measurable through higher CPMs, better advertiser retention, improved subscription conversion and lower data-stack costs.
- Platform subscriptions for monetisation and data products
- SaaS / software subscription
- Usage- or scale-linked pricing tied to audience volume or growth
- SaaS / software subscription
- Retail media product revenue
- SaaS / software subscription
- Engagement and analytics modules
- SaaS / software subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Samhub AB
IAB vendor record: 1226
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1
- Declared special feature IDs
- 1
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Strategic Account Executive(Senior) | Sales | Nordics |
Explore company relationships
Questions about Samhub
What is Samhub?
Samhub is a Swedish B2B software company that provides publisher monetisation, first-party data, contextual targeting, identity and analytics tools.
Who uses Samhub?
Its users are digital publishers, media companies, media sales teams, retail media operators, and in some cases advertisers or data teams deploying its retail media and data products.
How does Samhub make money?
It primarily earns revenue from SaaS-style platform fees, with pricing linked to subscriptions, usage, audience scale or revenue uplift.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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