Samhub

Samhub sells an integrated B2B software platform to publishers, media owners, media sales teams and retail media operators. It creates value by consolidating several functions that are often bought separately—CDP/DMP-style data handling, contextual targeting, identity management, sales analytics and engagement tooling—into one platform. This lets clients unify first-party data, activate audiences across ad channels, support subscription growth and improve media monetisation economics.

Samhub is a Swedish B2B software company that provides a privacy-first monetisation and data platform for publishers, media companies and retail media operators. Its core offer combines customer data and clean room-style capabilities, contextual analysis, identity graph functions, reporting and engagement tools so clients can enrich audience data, improve ad targeting, grow subscriptions and increase advertising yield while remaining GDPR-compliant.

The company makes money primarily through SaaS-style platform fees, with pricing positioned around usage, audience scale or revenue growth. Its direct customers are business users inside publishing, media sales and retail media organisations rather than consumers. Samhub’s commercial value proposition is to replace multiple fragmented tools with one integrated stack that reduces complexity and costs while improving CPMs, advertiser reporting and subscription conversion.