Omeda
Audience management software for media and publishing companies.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 1978
- Headquarters
- United States
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- omeda.com
What Omeda does
Omeda operates a vertical SaaS model focused on media and publishing. It creates value by centralising first-party audience and subscriber data, resolving identities into unified profiles, and enabling clients to segment, activate and monetise audiences through email, subscription and analytics workflows. The platform becomes embedded in core publisher operations, which supports recurring revenue, module expansion and long customer lifecycles.
Category differentiation
Omeda is a B2B audience management and publisher CDP platform, not a consumer media brand or a general-purpose horizontal CRM. It is focused on media and publishing workflows rather than open-web ad buying infrastructure such as a DSP or SSP.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Omeda is a private B2B software company that provides an audience management platform for media and publishing companies. Its core product combines customer data platform functionality, identity resolution, audience segmentation, email marketing automation, subscription management and analytics in a single system designed for publisher revenue teams and audience development teams. The company generates revenue through recurring SaaS subscriptions and premium platform modules, including advanced activation and AI-enabled monetisation capabilities such as Omeda MCP. Its customers are publishers, media companies, subscription businesses and related operations, marketing and revenue teams that need to unify first-party data, grow audience relationships and monetise those audiences across advertising, email and subscription workflows.
Business model & monetisation
Omeda monetises through recurring software subscription fees for access to its audience management platform. Pricing is structured around platform access, data scale and feature usage across modules such as CDP, segmentation, email automation, analytics and subscription management. Additional revenue comes from premium add-ons including MCP, training and enablement through Omeda Academy, and expansion within client accounts as more workflows move onto the platform.
- Core audience management platform subscriptions
- Software Subscription
- Premium modules including MCP and advanced activation capabilities
- Software Subscription
- Training and onboarding via Omeda Academy
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ShowHeroes SRL
IAB vendor record: 276
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 9, 10
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Omeda
What is Omeda?
Omeda is a B2B audience management platform for media and publishing companies that combines CDP, email automation, subscription management and analytics.
Who uses Omeda?
Publishers, media companies, subscription businesses, audience development teams, marketers, revenue teams and operations teams use Omeda.
How does Omeda make money?
Omeda makes money through recurring SaaS subscriptions, premium product modules such as MCP, and client training and enablement services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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